1. The optimal fresh chain

2. FrEsteem 16 Growers > 300 Hectares Tomatoes
Cooperative growers association:
16 Growers > 300 Hectares Tomatoes
31 Growers > 140 Hectares Peppers
Packing station >
Optimal fresh chain >
100 % traceability
Certificates > Globalgap, BRC, IFS and
Tesco Nurture

4. Royal Pride Holland Products: Cherry on the vine tomatoes
Cocktail on the vine tomatoes
Vine tomatoes
Surface: 43.5 hectares
Packing: Greenpack
Sales: Terra Natura International
Additional Details:
2008 > Royal Pride Holland was awarded the title of agricultural entrepreneurs of the year and is also listed in the SME sector top 100.

5. Royal Pride Holland Lighting: All varieties available
Year-round (30 hectares)
Year-round: High stable quality
Maximum taste

6. GS1 - databar - METRO: MADE TO TRADE - Benefits: Reduced costs
Optimized logistic processes
Improved data interchange (EDI)
Optimized commercial process

7. Social Responsibility2

8. The “Dutch tomatoes” - project
From farm to fork
Grower
Packhouse
Transport
Consumer

9. The “Dutch tomatoes” - project
Biological crop protection use
Crop data
Harvest forecast
Scouting on enemies
Quality control
Grower

10. The “Dutch tomatoes” - project
Grower announced new lot via computer
Grower creates pallet label
Packhouse

11. The “Dutch tomatoes” - project
Transport arranged by Greenpack
Lot arrived at Greenpack

12. The “Dutch tomatoes” - project
QC at Greenpack
QC information returns to grower
Packhouse

13. The “Dutch tomatoes” - project
Order in system assigned to a production line
Product on transport to production line
Packhouse

14. The “Dutch tomatoes” - project
Specs and packaging are known in the order
Packhouse

15. The “Dutch tomatoes” - project
Specs and packaging are known in the order
Packhouse

16. The “Dutch tomatoes” - project
After packing pallet number is generated by the system
Packhouse

17. The “Dutch tomatoes” - project
Full traceability back to the grower by:
Name client
Details label (Product + L-code + GLN/GGN)
Pallet label (Product + L-code + GLN/GGN)
Metro
Sweet Pearl 10x250g
L-38-05
GGN
GLN
Packhouse

18. The “Dutch tomatoes” - project
QC on ready product
Shelf life test
Packhouse

19. The “Dutch tomatoes” - project
After QC product is assigned to loading place
Packhouse

20. The “Dutch tomatoes” - project
Order will be loaded by using delivery note
Registration of loading date, transporter, dock board , order picker
Packhouse

21. The “Dutch tomatoes” - project
Transport documents have to be signed
Transport to depot client by external specialist
Packhouse

22. CONSUMER - RETAILER - GROWER
The “Dutch tomatoes” - project
From farm to fork by data bar
Grower
Consumer
Maximum freshness in store by use of BBD
Advanced consumer information at POS:
e.g. country of origin, allergens
(marketing activities)
SATISFIED
CONSUMER - RETAILER - GROWER

23. Thank you for your attention!
Ton den Boer - Sales manager Germany
Tel.: