1. The Advocacy Center JHU - Montgomery County Campus – October 1, 2012

2. The Advocacy Center exists at the intersection between business and foreign policy, where commercial diplomacy efforts are required to let U.S. business compete fairly. Our mission is to coordinate U.S. Government resources and authority in order to level the playing field on behalf of U.S. business interests as they compete against foreign firms for specific international public contracts, both civilian and defense sales. The Advocacy Center also has Commercial Service liaisons to five Multilateral Development Banks to assist U.S. firms and advocate on their behalf when they compete for Bank tenders. 2

3. . Government-to-Government (G2G) A counter weight to foreign government political pressure Intended to promote fairness in the tender processes The Advocacy Center and Guidelines were developed for project- focused, company specific issues. USG Advocacy is:

4. Advocacy vs. Policy 4 Issues below are NOT Trade Advocacy: Market Access Issues Enforcement of Treaties/Trade Agreements Overall Business Climate Judicial/Arbitral Actions Routine Commercial Assistance

5. Advocacy Process 5 Advocacy Questionnaire Anti-Bribery Agreement Due Diligence National Interest Determination Creation of Appropriate Advocacy Strategy Coordination of the Message and Medium of Advocacy

6. Advocacy Questionnaire – Developing an Advocacy Case 6 Project Description: Type of Project / Transaction Details Estimated Total Value Estimated U.S. Content Project Partners and/or Bidder-of-Record Overall Effect on U.S. Economy USG Export License Information, if applicable Type of Assistance Requested Expected Decision Date Foreign Government Decision-Maker Potential Competitors

7. National Interest Determination - Commercial 7 Based on Material Benefit to the U.S. Economy When the U.S. content is less than 50% of total value, other considerations include: U.S. Materials and Equipment Content; U.S. Labor Content; Contribution to the U.S. Technology Base (including R&D); Repatriation of Profits to U.S. Economy; and Potential for Follow-On Business Benefiting U.S. Economy. All companies that apply for advocacy and whose bids are deemed to be in the U.S. National Interest shall be advocated for equally.

8. How Do We Advocate? Engagement by Senior USG Officials with overseas governments that may take the form of: Official correspondence Focused meeting / in-person advocacy Talking point in bi-lateral meeting / dialogue Press release or meeting with foreign press

9. Advocacy Strategies 9 The Advocacy Center is the gateway to U.S. Government Advocacy at various levels. Advocacy is always government-to-government and typically addressed to the advocating official’s direct counterpart Senior Commercial Officer Staff-level decision-makers Sub-cabinet officials Ambassador Ministers, Cabinet-level officials Chief executives at the sub-national-level Cabinet Secretary Ministers, Cabinet-level officials President Heads of State

10. SME Advocacy Win-Global Environmental Services Inc. 10 On December 12, 2011, Global Environmental Services Inc (GESI, Lawrence Township, NJ) signed a contract for a 20 year concession to operate and control the Mohammedia Landfill in Morocco. GESI has been approved for advocacy for this project since October 2010. The U.S. Chargé d’Affaires sent an Advocacy letter to the Governor of Mohammedia in December 2010, and the Consular General raised this project in November 2011 during a meeting with the Governor. The total value of this project is $40 million, with $30 million in U.S. export content, supporting approximately 166 jobs in the U.S. GESI is an SME. For Internal USG Use Only

11. http://www.export.gov/advocacy Main Line: 202-482-3896 Advocacy Center Website Staff Listing Advocacy Guidelines Advocacy Questionnaire and Anti-Bribery Agreement