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Top Market Fragrances Market Analysis By Alicia Magdaleno
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Tory Burch Beauty Collection Video
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The Notes & Collaboration Fragrance Notes Crisp fruity notes of grapefruit and succulent neroli introduce an air of optimism. Floral peony and tuberose complement a feminine flair. Earthy vetiver, warm cedar, and sandalwood anchor the blend adding depth and complexity. The Tory Burch perfume was developed with Estee Lauder.
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Collection 1.7 oz $82.00 1.0 oz $62.00 Rollerball $25.00 3.4 oz $110.00 Candle $60.00 Body Cream $80.00 Shower Gel $50.00 Body Lotion $50.00
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Inspiration Behind the Bottle The packaging is a nod to her mother’s bedroom vanity and the classic perfume bottles that graced it. The bottle features many of Tory’s favorite design elements: clean, beveled edges and a signature fretwork top—a recurring design element in her life. I WANTED A BOTTLE AS BEAUTIFUL AS THE ONES ON MY MOTHER’S VANITY. -TORY BURCH
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Instagram Images of the fragrance and limited images of the fragrance paired with the Tory Burch brand
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Facebook Facebook posts draw from the Tory Burch Pintrest as well as images from Instagram
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Twitter Fragrance tweets are centered around her brand partnership
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Tory Blog Tory App The Tory Blog has a triple function of style stories, news and product posts. Customers can purchase items on the blog which connects to the Tory Burch website. The Tory Daily App is an app that is directly linked to the Tory blog where people can receive Tory Burch updates in the palm of their hand.
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Sephora
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FLOWERBOMB VIDEO
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The Notes This floral explosion releases a profusion of flowers that has the power to make everything seem more positive. Magically evocative notes immediately awaken your deepest senses, giving you the impression of living life in your own secret garden, away from reality. Sambac jasmine, centifolia rose, cattleya orchid, and ballerina freesia bloom on a base of patchouli.
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Collection 0.17 oz $35.00 0.33oz $29.00 0.68 $50.00 1 oz $80.001.7 oz $115.003.4 oz $165.00
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Viktor & Rolfs Secret Service By becoming a Viktor & Rolf Secret Service Member one can make purchases on their website, unlock exclusive offers, receive the latest news and gifts. One is also encouraged to type in the code provided on the Flowerbomb perfume box to receive other special offers.
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Instagram Shares designs, celebrities wearing Viktor & Rolf, a glimpse into the life of Viktor &Rolf and fragrance media.
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Breaking Good News Video by Viktor & Raulph. The video was linked in one of their Instagram posts.
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Facebook
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Twitter
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Brand Video
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Behind the Brand YOUTHFUL, MODERN, AND EFFORTLESS Founded by Parisian designer Gaby Aghion, Chloé’s ultra-modern feminine fashion ruled runways and set the trends in 1950’s Paris. In 1975 the house debuted its signature perfume, a fragrance that continues to evoke the romanticism of the Chloé woman.
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Notes Chloe was inspired by capturing the liberated essence of a Chloe girl who is creative, confident and individual. The fragrance incorporates floral powdery notes, sprightly hints of peony and lychee, lily of the valley, magnolia and the embellishment of spring time freesia. It also incorporates a richer and warmer scents such as warm amber and ceaderwood.
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Collection 0.2 oz $25.00 1 oz $75.001.7oz $105.002.5oz $130.00
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Inspiration behind the bottle Designer Patrick Veillet was inspired by the intricate detail of a sleeve of a Chloe blouse and carried out this inspiration by incorporating delicately pleated glass walls of the square flacon. The overall cap plays off the strong lines while silver collar adds a sense of nostalgia. Craftsmanship is seen through the metal plaqueing and graced with a finishing touch of a loosely knotted petal colored ribbon.
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Sephora Gift Sets
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Facebook
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Pintrest
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