1. Social Media 101: Twitter

2. Agenda Personal Background Social Media Background Why Twitter? How do you use Twitter, in general? – What should you do? – What shouldn’t you do? – Building your brand Increase Following & Engagement Helpful Hints, Tools, & Sites

3. Personal Background Kevin MacDonald CMA, CPA – Business Coach – CMA; Lean Six Sigma Training – Black Belt – Lover of Social Media

4. Social Media Background Kevin MacDonald CMA Twitter since March 2009 – @k_macd11 – @L6SBC – @EdmOKFanBus Facebook since January 2008 – Edmonton Oil Kings Fan Bus LinkedIn since July 2007

5. Social Media History

6. Why Twitter? Breaking News Following Trends

7. Trends

11. Why Twitter? Breaking News Following Trends Largest Breath of Demographics in Social Media

12. Twitter Demographics (2014)

14. Why Twitter? Breaking News Following Trends Largest Breath of Demographics in Social Media Most Interactive Platform

15. What To Do? Communicate Message Behind Your Brand

17. What To Do? Communicate Message Behind Your Brand Retweet (RT) & Favorite Tweets, Engage, & Converse with Followers

18. RT / Favorite / Engage & Converse

20. What To Do? Communicate Message Behind Your Brand Retweet (RT) & Favorite Tweets, Engage, & Converse with Followers Use Pictures, Links, and Videos as much as Possible

21. Use Pictures, Links, & Videos

22. What To Do? Communicate Message Behind Your Brand Retweet (RT) & Favorite Tweets, Engage, & Converse with Followers Use Pictures, Links, and Videos as much as Possible Use #hashtags

23. Popular Hashtags #yeg – City of Edmonton #yegwx – Edmonton Weather #yegtraffic – Local Traffice #yegbiz – Edmonton Business #ybcevents – Edmonton Business Events #yegre – Edmonton Real Estate #(Occupation) – Various (#yegfit) #FF – Follow Friday #TBT – Throw Back Thursday

24. What To Do? Communicate Message Behind Your Brand Retweet (RT) & Favorite Tweets, Engage, & Converse with Followers Use Pictures, Links, and Videos as much as Possible Use #hashtags Complete Profile with Picture & Pinned Tweet

25. Completed Profile?

26. Completed Profile!

27. What To Do? Communicate Message Behind Your Brand Retweet (RT) & Favorite Tweets, Engage, & Converse with Followers Use Pictures, Links, and Videos as much as Possible Use #hashtags Complete Profile with Picture & Pinned Tweet Value/Conversation vs Selling

28. What Not To Do? DON’T SELL!!!!! (10% of tweets) Just Talking About Yourself Break all da Rules of Grmmar + Spalling Auto DM People Be Controversial Ignore Mad Customers Good guidelines: http://marcguberti.com/2015/06/successful-social- media-marketing-guidelines/: http://marcguberti.com/2015/06/successful-social- media-marketing-guidelines/

29. Mad Customers

30. Increase Following & Engagement Know WHO your audience is & what they WANT

31. Who Are Your Followers?

34. Increase Following & Engagement Know what your audience WANTS Use Pictures with Your Tweets (at a minimum)

35. Using Pictures with Your Tweets

36. Increase Following & Engagement Know what your audience WANTS Use Pictures with Your Tweets (at a minimum) Refine your tweets Repeatedly use your good material Personality

38. Video: Twitter for Biz

39. Helpful Hints 60% of Posting is Content; 30% Engagement (higher if possible); 10% Call to Action Use Tools

40. Sites to Help You http://who.unfollowed.me/ http://hootsuite.com/ http://analytics.twitter.com/ Site with Pictures https://manageflitter.com/

41. Helpful Hints 60% of Posting is Content; 30% Engagement (higher if possible); 10% Call to Action Use Tools Ask for Help! Community is there to help you! @L6SBC @SunnyLenarduzzi @ambermac @MarketingRxCa @L6SBC@SunnyLenarduzzi@ambermac @MarketingRxCa

42. One-on-One Coaching One hour per seminar purchased Doesn’t expire Coaching Available with Kevin or…. Jim Zittlaw – Social Media Specialist for DESCA – MacEwan University – Bachelor's Degree – Professional Communication

43. Please Remember!

44. Any Additional Questions?

45. Articles to Read 5 Customer Service Mistakes to Avoid When Using Social Media 5 Customer Service Mistakes to Avoid When Using Social Media How to Build a Social-Media Strategy That Works How to Build a Social-Media Strategy That Works A 9-Step Guide to Creating a Social Media Marketing Plan A 9-Step Guide to Creating a Social Media Marketing Plan How to Setup a Social Media Business Strategy How to Setup a Social Media Business Strategy

46. Social Media Templates to Use http://blog.hootsuite.com/social-media- templates/?utm_source=twitter&utm_mediu m=owned_social&utm_campaign=social_hoot suite&hootPostID=a2a2d75c16f0fd49b97a8ca 1f9e9b55e http://blog.hootsuite.com/social-media- templates/?utm_source=twitter&utm_mediu m=owned_social&utm_campaign=social_hoot suite&hootPostID=a2a2d75c16f0fd49b97a8ca 1f9e9b55e

47. Suggested Video: Tips

48. Suggested Video: Building Your Brand

49. Suggested Video: Watch What You Say http://www.ted.com/talks/jon_ronson_what_happens_when_onl ine_shaming_spirals_out_of_control?utm_source=newsletter_dai ly&utm_campaign=daily&utm_medium=email&utm_content=ima ge__2015-07-20#t-927713