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RULES OF PERCEPTUAL ORGANIZATION Proximity: obects that are close to each other tend to be perceived as belonging together Similarity: similar things are.

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Presentation on theme: "RULES OF PERCEPTUAL ORGANIZATION Proximity: obects that are close to each other tend to be perceived as belonging together Similarity: similar things are."— Presentation transcript:

1 RULES OF PERCEPTUAL ORGANIZATION Proximity: obects that are close to each other tend to be perceived as belonging together Similarity: similar things are perceived to belong to a group Continuity: sensations that appear to create a continuous form are perceived as belonging together

2 DEPTH PERCEPTION Monocular Cues: need only one eye to be perceived Binocular Cues: both eyes are required

3 PERCEPTUAL CONSTANCIES Size Constancy: tendency to perceive an object as being of one size no matter how far away the object is Color Constancy: tendency to perceive objects as keeping their color even though different light might change the appearance of their color

4 PERCEPTUAL CONSTANCIES Brightness Constancy: tendency to perceive an object as being equally bright even when the intensity of the light around it changes Shape Constancy: the knowledge that an item has only one shape no matter what angle you view that item from

5 SUBLIMINAL MESSAGES a signal or message embedded in another object, designed to pass below the normal limits of perception A subliminal message is not intense enough to produce a sensation but has sufficient intensity to influence the behavior and mental processes of one's mind

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