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Law of Demand!!!!.

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Presentation on theme: "Law of Demand!!!!."— Presentation transcript:

1 Law of Demand!!!!

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4 Examples …….. Reasons …….

5 Substitution Effect The idea that as prices rise (or incomes decrease) consumers will replace more expensive items with less costly alternatives. Conversely, as the wealth of individuals increases, the opposite tends to be true, as lower-priced or inferior commodities are eschewed for more expensive, higher-quality goods and services - this is known as the income effect.

6 Income Effect In the context of economic theory, the income effect is the change in an individual's or economy's income and how that change will impact the quantity demanded of a good or service. The relationship between income and the quantity demanded is a positive one, as income increases, so does the quantity of goods and services demanded.

7 Demand Schedule

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