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MAPPS 2014 Geospatial & Engineering International Conference September 25, 2014 Mick Morrissey Managing Principal Morrissey Goodale LLC How to successfully plan and implement an international strategy 1
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Buyer Representation Seller Representation Deal pricing Deal structuring Integration Strategy Development Scenario Planning Market research Executive Search Executive Coaching Ownership Experience TM Leadership Development Ownership Transition About Morrissey Goodale LLC: AEC industry consulting & research 2
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Denver Boston Houston About Morrissey Goodale LLC: Office Locations 3
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BS Civil Eng.Big Dig MBA Boston College Managing Director Zweig White PBS&J (ATKINS) Dir. of Strategic Growth Managing Principal Morrissey Goodale LLC About Me 4
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ENR 500 firms: International revenues 5 100% top 20 firms 86% of the top 100 52% of the entire 500 33% of the bottom 100
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6 Region20062014+/- Canada$1.9$7.2279% Latin America & Caribbean $1$2.2120% Europe$4.1$6.046% Middle East$1.4$3.1121% Asia/Australia$2.9$8.9207% Africa$.6$1.2100% Total$11.8$25.5116% Note: $ in Billions Where has our industry been growing?
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What’s been driving overseas expansion? DevelopedEmerging Source: McGraw Hill 7
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Risk vs. reward Source: The Economist 8
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Five elements required to successfully plan and execute strategy 1.Vision 2.Skills 3.Incentives 4.Resources 5.Action Plan 9
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Vision 1.Complement your firm’s existing vision 2.Strategic rationale 3.Is it real? Can we win? 4.Beware of opportunistic initiatives 5.Embrace opportunistic initiatives! 10
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Skills 1.Early stage champion 2.Implementation champion 3.Domestic employees 4.In-country employees 5.“Bridge” team 11
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Incentives 1.Sustainable growth 2.Business diversification 3.Employee engagement 4.Build value 5.Risk reward equation 12
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Resources 1.Management mindset 2.Risk management systems 3.Infrastructure 4.Talent 5.Technology 13
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Action plan (and timeline) 1.Market research or capitalize on existing opportunity (Year 1) 2.Assign/hire champion, goals, milestones (Years 2 – 3) 3.Invest & assign resources (Years 3 – 4) 4.Rosetta Stone status (Years 4 – 5) 14
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Bringing it all together 15
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