1. BUILDING THE INVESTMENT PROFESSION Paul Smith, CFA President and CEO @paulsmithcfa

2. Growing, but facing disruption 2 STATE OF THE INDUSTRY

3. 2015 2 2008 2 3

4. Middle class to grow 180% by 2040 Global investable assets to increase to more than $100 trillion by 2020 Source: PwC Asset Management 2020: A Brave New World 4

5. ASSET MANAGERS, 2004-2014 (REBASED TO 100 IN 2014) 5 Source: New Financial

6. GLOBAL AUM EXPECTED TO RISE 6 Source: PwC – in USD Trillion Global AUM37.363.9 101.7 20042012 2020 (est.) In Mutual Funds 16.1 27.0 41.2 Active Investments 15.1 23.6 30.8 Passive Investments 1.0 3.4 10.5 In Mandates 18.7 30.4 47.5 Active Investments 17.6 26.6 35.3 Passive Investments 1.2 3.9 12.2 In Alternatives 2.5 6.4 13.0

7. INSTITUTIONAL OWNERSHIP CONCENTRATION 7 Source: The 2010 Institutional Investment Report, The Conference Board 1-50 51-100 100-250 251-500 501-750 751-1000 1990 2000 2009 50.1% 54.2%63.7% 59.2% 54.7% 51.1% 47.5% 44.6% 61.6% 64.7% 64.2% 62.8% 56.9% 70.3% 70.9% 76.3% 76.2% 70.2% TOP 1,000 U.S. CORPORATIONS By company size bracket

8. WHERE ARE THE HIGH-NET-WORTH INDIVIDUALS? NEARLY A THIRD IN ASIA PACIFIC 8 Source: 2014 World Wealth Report

9. THE RISE OF PASSIVE INVESTING 9 Source: 2014 Investment Company Fact Book

10. GROWTH OF LOW-COST INVESTMENT ADVICE STARTUPS 10 Wealthfront (US) Betterment (US) FutureAdvisor (US) Nutmeg (UK) Quirion (Germany) Source: Grant Easterbook/Corporate Insight 2014 USD in billions ROBO ADVISING IS GROWING!

11. REGULATORY SCRUTINY 11

12. 12 WOMEN AS PERCENT OF CFA PROGRAM CANDIDATES

13. WOMEN AS PERCENT OF CFA INSTITUTE MEMBERS 13

14. WHAT’S WRONG WITH THE INVESTMENT INDUSTRY? 14 Bad Behavior Poor value propositi on Unethical practices Regulatory intervention Declining Intermediation (self-medication) - Fees - Q-on-Q performance Non-fee paying assets (cash and real estate) Loss of Trust

15. 15 WHAT DOES CFA INSTITUTE DO?

16. Leads the investment profession globally by promoting the highest standards of ethics, education, and professional excellence for the ultimate benefit of society. 16

17. GLOBAL MEMBERSHIP AND CANDIDATE REGISTRATIONS 19.8% EUROPE, MIDDLE EAST, AFRICA Members: 24,533 CFA Program Registrations: 45,382 Societies: 40 63.2% AMERICAS Members: 78,096 CFA Program Registrations: 73,595 Societies: 86 16.8% ASIA PACIFIC Members: 20,839 CFA Program Registrations: 91,401 Societies: 17 + CFA China More than 128,000 members in 150 countries; 145 member societies 17

18. 18 Courtesy of Rip Payne

19. 19 THREE STRATEGIC FUNCTIONS CREDENTIALING Developing Future Professionals

20. WHAT MAKES A PROFESSION A common body of knowledge that is widely accepted Certification that individuals possess such knowledge before practicing A code of ethics, with compliance monitoring and enforcement A commitment to use knowledge for the public good, not profit maximization Continuing professional development Seal of approval from society 20

21. 21 THREE STRATEGIC FUNCTIONS CREDENTIALING Developing Future Professionals MEMBER VALUE

22. GLOBAL INFLUENCE 145 SOCIETIES WORLDWIDE 22

23. FY2016 PRIORITIES Increasing society funding by 50% Doubling the spending on brand Investing in technology improvements 23

24. 24 THREE STRATEGIC FUNCTIONS CREDENTIALING Developing Future Professionals MEMBER VALUE STANDARDS AND ADVOCACY

25. HOW MEMBER DUES AND REGISTRATION FEES ARE USED 25 FY2014 REVENUES BY STRATEGIC AREA FY2014 OPERATING EXPENSES BY STRATEGIC AREA

26. 26 WHAT ARE EMPLOYERS LOOKING FOR?

27. SKILLS AND ATTRIBUTES FUTURE PROFESSIONALS NEED TO HAVE 27 Source: Investment Management: A Science to Teach or an Art to Learn CFA Institute Research Foundation, 2014 Analytical ability Broad knowledge Ability to communicate Ability to reason Out-of-the-box thinking Humility

28. LET’S GROW OUR IMPACT WITH INDUSTRY EMPLOYERS Investment firms worldwide want to adopt the highest standard of professionalism, competence, and client service for their own success. We are in a unique position to help them meet these standards and improve their performance. 28

29. PROMOTE ETHICS, EDUCATION, AND PROFESSIONAL EXCELLENCE 29 PROGRAMS: CFA ® Program Claritas ® Investment Certificate CIPM ® Program THOUGHT LEADERSHIP & STANDARDS: Code of Ethics and Standards of Practice Pension Trustee Code of Conduct Asset Manager Code of Professional Conduct (AMC) Capital Markets and Financial Reporting Policy Global investment Performance Standards (GIPS) Continuing professional education

30. 30 PROVING OUR VALUE TO SOCIETY

31. WHAT’S WRONG WITH THE INVESTMENT INDUSTRY? 31 Bad Behavior Poor value propositi on Unethical practices Regulatory intervention Declining Intermediation (self-medication) - Fees - Q-on-Q performance Non-fee paying assets (cash and real estate) Loss of Trust

32. WHAT CAN WE DO? 32 Demand high entry standards Be best pros we can be Engage with local society Change business models Ensure future of the profession Credentials for all in the chain - CPE - Local community impact Volunteer! - Combat short termism - Investors first - Services, not products - Prove value to society - Engage with employers & regulators

33. “We are in the twilight zone of a great transition.” - Unni Krishnan, CEO, Long Brand 33