2. BELIEVE COMPETE FINISH (It all starts with ATTITUDE)

3. PASSION (Love It) PREPARE (Learn It) PERFORM (Live It) PROTECT (Defend It)

4. 1. BE COMMITTED TO A HIGH LEVEL –PLAY PHYSICAL –DOMINATE (LEAVE NO DOUBT) –PLAY FAST/ WITH UNMATCHABLE TEMPO) –ACADEMICS 2. SELF-IMPROVEMENT (As an individual) –ATTITUDE: WIN EACH PLAY (Athletics or Academics) –FOCUS & COMMIT TO THE PROCESS (Every Quality of the Crest “S”) 3. DO YOUR JOB (Responsibility) –OWNERSHIP- DON’T POINT FINGERS –TRUST IN YOUR TEAMMATES/ CARE FOR YOUR TEAMMATES/ LOVE YOUR TEAMMATES –WHO HAS YOUR BACK 4. KNOW YOUR ROLE (Do what you do Best) –WHAT CAN I DO TO HELP US WIN? (NOTHING TO DO WITH # OF PLAYS) –PICK UP THE PIECES/ DO WHAT IS WITHIN YOUR POWER TO MAKE IT RIGHT –MAKE PLAYS

5. Do It. Do the little things right all the time. Dominate It! Dominate the task/ Leave no doubt. Deserve It? Do (or Did) you do enough to deserve it?

6. 1. BE A TEAM 2. WORK HARD TO DOMINATE YOUR OPPONENT 3. BE RESPONSIBLE FOR YOUR OWN SELF- DETERMINATION 4. BE A CHAMPION ON AND OFF THE FIELD

7. I AM ONLY ONE I AM ONLY ONE, BUT I AM ONE. I CAN’T DO EVERYTHING, BUT I CAN DO SOMETHING. AND WHAT I CAN DO, I OUGHT TO DO. AND WHAT I OUGHT TO DO, BY THE GRACE OF GOD, I SHALL DO. Edward Everett Hale

8. 1. Protect your Teammates 2. No Excuses, No Complaining, No Whining,No Griping 3. Be Early and Organized 4. No Distractions 5. Do the RIGHT THING! The HAWK Rule: Be where you are supposed to be, doing what you are supposed to be doing, when you are supposed to be doing it and with whom it should be done with.

9. PLAYER DEVELOPMENT COACH DEVELOPMENT TEAM DEVELOPMENT

11. GOALS STRENGTH/ CONDITION FOOTBALL/ TEAM ACADEMICS/ LIFE SKILLS

12. IT IS WHO WE ARE 3 LEVELS OF PURPOSE –FAITH/ MORAL- WE ALL BELIEVE IN SOMETHING, WHAT ARE OUR VALUES. –PERSONAL/ FAMILY- WE ALL HAVE SOMEONE TO LOVE, AND SOMEONE WHO LOVES US. –CARING/ GIVING- CARE FOR AND GIVE TO THOSE AROUND YOU THAT ARE AS FORTUNATE OR NOT AS FORTUNATE AS YOU.

13. (Who we are by What we Believe) C.L.A.Y. (Character, Leadership, Attitude, & You) Program (Year Round) (Mandatory) FCA (Year round) (Voluntary) Men of Will(In Season) (Voluntary) Squad Sunday (Pre-Season) (Voluntary) Small Group Studies (Year round) (Voluntary) Pre-Game Meal (In Season) (Mandatory) Team Meetings (Year Round) (Mandatory) Practice (Summer/ Pre- Season/ In Season/ Spring Training)(Recommended) “Tap in” Session (Pre-Season) (Mandatory) Friday Nights (In Season)(Mandatory) Strength/ Conditioning Sessions (Year Round)(Mandatory) Night of Champions (Date TBD) (Mandatory)

14. (Who we are by What we Love) C.L.A.Y. Program Dad’s of Influence Mom’s Night Position Dinner’s HAWK Day Pre-Season Family Dinner Post Season Banquet Pre-Season/ Post-Season Evaluations The “Champion’s Manual”(Purpose/ Goals) Accountability Program(Academics/Absences/Attitude) Post Game Celebrations HAWK Walk (Walk of Champions)

15. (Who we are by How we Care) H.A.W.K.S. PROGRAM (Helping All With Kindness and Service) – Habitat for Humanity – Children’s Hospital – Special Needs Classes – Community Volunteer Service – Big Brother Program (within the program) – Peer Tutoring (Teammates helping Teammates) – H.A.W.K.S. for KIDS Read Across America Volunteer Instruction for Summer Camps Elementary School/ Middle School Pep Rallies

16. IT IS WHAT WE DO 3 LEVELS OF GOALS –STRENGTH/ CONDITIONING- MUST BE IN THE BEST SHAPE POSSIBLE TO SUCCEED. GREAT HEALTH/ GREAT LIFE –FOOTBALL/ TEAM FAMILY- HAVE A PASSION FOR WHAT YOU DO AND WHO YOU DO IT WITH. –ACADEMICS/ LIFE SKILLS- GIVE YOUR SELF AN OPPORTUNITY TO MAKE THE NEXT CHOICE TO TAKE THE NEXT STEP.

17. (What we do to better ourselves Physically) Off- Season Strength & Conditioning (14 weeks) - Back to the Routine Phase (1 week) – Endurance Phase (3 weeks) – Hypertrophy Phase (3 weeks) – Power Phase (2 weeks) – 4 th Quarter Phase (4 weeks) – Overtime Phase (“Tap In” Week) – Voluntary Speed Work in the Off-Season (2 days a week) Pre-Season Strength & Conditioning (14 weeks) – Spring Training Session (7 weeks) – Summer I Session (3 weeks) – Summer II Session (2 weeks) – Training Camp Session (1 Weeks) – Two A Days (1 Week) In-Season Strength & Conditioning (15 weeks) HAWK Testing (Pre- Offseason/ Post-Offseason) – Test: 40, 5-10-5, HT, WT, 3 cone, VJ, BJ, Bench, Squat, Hang Clean

18. (What we do to better ourselves Athletically) Pre-Season Training Camp (Off Campus – thoughts?) Pre-Season Practice (1 st Official Day of practice till the Fall Jamboree) In-Season Practice (Monday of 1 st Regular Season Game till State Championship Game) Spring Practice (3 Days Per Week Beginning in April) 7 on 7 Camps/ Linemen Challenges (???) OTA’s (Monday, Tuesday & Thursday in Summer I/ Summer II) Player Advisory Board (Voted on by Teammates/ 3- Sr.,2- Jr., 1- Soph.) Individual Skill Camps (Player’s Choice) Team/ Special Teams/ Position Meetings (In-Season- AM/PM) Film Study (Voluntary/ Mandatory) (Player’s Time) Competition Day/ “Night of Champions” Position Dinners (Every Tuesday night during the season) Tuesday Practice (Family Day)

19. (What we do to better ourselves Intellectually) Character/ Leadership Education Academic Accountability Program ER (Educational Resources) + Extra Individual Tutoring Remediation Classes College day Study Hall (In-Season – Mandatory) The Crest “S” of Life Goals Career Day SAT/ACT Prep Junior Day on College Campus’

21. GOALS FITNESS/ HEALTH FOOTBALL/ STAFF TEACH/ TRAIN

22. IT IS WHO WE ARE 3 LEVELS OF PURPOSE –SPIRITUAL/ VALUES- WHAT DO WE BELIEVE IN AND DO WE LIVE IT. –PERSONAL/ FAMILY- SPEND TIME AND LOVE THOSE CLOSEST TO YOU. HAVE TIME FOR YOURSELF. –CARING/ GIVING- WE MUST LIVE TO CARE AND GIVE TO THOSE AROUND US.

23. (Who we are by What we Believe) Coaches Devotional/ Prayer before every staff meeting Coaches Devotional/ Prayer before every game FCA (Year round) (Voluntary) Men of Will(In Season) (Voluntary) Their Church Game Day Breakfast (In Season) (????) FCA Couples Retreat (???)(Voluntary) Character/ Leadership Education Practice (Summer/ Pre- Season/ In Season/ Spring Training)(Mandatory) “Tap In” Sessions (4th Week in April) (Mandatory) Night of Champions (Last Friday in April) (Mandatory)

24. (Who we are by What we Love) Family Day (Tuesday Practice) Staff Night (Tuesday Night) Saturday (Nothing) Practice Off-Season (Go Home) HAWK Day Pre-Season Family Dinner Post Game Celebrations Watch other Southside Sports/ Go out to eat Coach’s Clinic (Take Momma With you – Nice Getaway) Game Day

25. (Who we are by How we Care) H.A.W.K.S. PROGRAM (Helping All With Kindness and Service) – Habitat for Humanity – Children’s Hospital – Special Needs Classes – Community Volunteer Service – Youth Coaches Clinic – Speaking Engagements – H.A.W.K.S. for KIDS Read Across America Instruction for Summer Camps –Young Hawk Camp –Fresh Hawk Camp –Speed/ Agility Camps

26. IT IS WHAT WE DO 3 LEVELS OF GOALS –HEALTH/ FITNESS- GREAT HEALTH MAKES FOR A CLEAR MIND AND LESS STRESS. –FOOTBALL/ STAFF- HAVE A PASSION FOR WHAT YOU DO AND WHO YOU WORK WITH. –LEARN/ LEAD- LEARN ALL YOU CAN TO LEAD WHO YOU CAN.

27. (What we do to better ourselves Physically) Off- Season (14 weeks) – Run alone or with someone from the staff (2 to 6 times a week) – Train with the Team (Voluntary) – Get Plenty of Rest – Coaches Accountability (Help each other get there) – Take Trail Runs/Walks Pre-Season (12 weeks) – Spring Training Practice – Summer I Session (Run and Workout around the players) – Summer II Session (Run and Workout around the players) – Training Camp (Try to get a run in the AM) In-Season (15 weeks) - Try to get something in everyday

28. (What we do to better ourselves Professionally) Post-Season Self-Evaluations Post-Season Cutups/ Self Scout (as a position/ as a unit) Off-Season Coaching Clinics (3 clinics)/ Rules Clinic Off-Season Trip to a University/ College Southside Coaching Clinic Self-Staff Clinic (Teach your position to your side of the ball) Self-Cross Clinic (Each side teach the other side) Southside Youth Coaching Clinic (Hands on) Post Practice Film Study Opponent Breakdown Game Planning Game Communication Pre-Season Coaches Retreat

29. (What we do to better others Instructionally ) Off-Season 6:45 am Workouts (Strength/ Core/ QA’s)/“Tap In” Sessions Voluntary Speed Training (Monday/ Thursday) Character/ Leadership Education (as a Team) Academic Accountability Program Spring Training Workouts (Strength/ Core)/ Meetings/ Film Study Character/ Leadership Education (Position Group) Academic Accountability Program Summer Session I/ II Workouts (Strength/ SQA’s/ 7 on 7/ Indy/ OTA’s) Pre-Season Camp Workouts (Strength/ Core)/ Meetings/ Film Study/ Practice/ Jamboree In-Season Workouts (Strength/ Core)/ Meetings/ Film Study/ Practice/ Games Character/ Leadership Education (Position Group/ Team) Academic Accountability Program

31. GOALS PREPARE PRACTICE PLAY TO WIN

32. IT IS WHO WE ARE 3 LEVELS OF PURPOSE –OFFENSE- MAKE PLAYS BY TAKING CARE OF THE BALL AND TAKING WHAT THE DEFENSE GIVES US. –DEFENSE- GET OFF THE FIELD BY PLAYING FAST AND PHYSICAL. –SPECIAL TEAMS- CHANGE THE WHOLE GAME (MOMENTUM & FIELD POSITION) BY PLAYING SMART TOGETHER.

33. (Who we are by How We Score) PHILOSOPHY Establish Clear Cut Goals Eliminate Turnovers and Negative Plays (End Every Drive with a Kick) Prioritize Touches (Get in the Playmaker’s Hands) Best 11 Football Players on the Field 53/ 100 (Make the Defense cover the Whole Field) No Huddle (Check Capability) (Goal 15 seconds on the Play Clock) Know Your Role Take what the Defense gives You SCHEME (Based out of various personnel/ formations and motions) Run Game: Triple Option Scheme/ Gap Scheme Play Action: Off all Run Game + Mesh & throw Quick/ Intermediate Quick Game: 1 High (Leverage/ Flat Defender)/ 2 High (Corner/ ½ Box) Intermediate: 1 High/ 2 High + Double Move Routes Screens: Carry and call at least 3 Screen schemes every Game

34. (Who we are by How We Get The Ball Back) PHILOSOPHY “KISS” Keep it sound and simple. “SWARM” We take great pride in being a swarming defense. The measure of a player’s value to the defense is by how far he is from the ball at the end of the play. Condition Contact- Out hit your opponent for 4 quarters. Practice and Preparation-We believe games are Won and Lost on Mon. thru Thurs. Tackling-We must be great tacklers in order to be a great defense. Hands- We put great emphasis in having great hands. You are going to get blocked, don’t stay blocked, get off and get to the football. “Big Plays” We will not give up the big play. SCHEME We believe in a 7 man front, with 2 deep secondary. Our goal is to “KISS” and play an “Attack” style of defense.

35. (Who we are by How We Change The Game) PHILOSOPHY Win the field position battle in every phase Utilize dependable players to eliminate breakdowns Score or set up a score in every game Build on or change the momentum of the game Play with relentless effort Create fear for the opponent Be on the attack or give the appearance of attack on every play Be special SCHEME Punt: Spread with vertical set protection Punt Block/Return: Attack weaknesses of opponents with blocks and returns Kickoff: Kick to zones on the field and adjust lanes to kicks Kickoff Return: Sideline returns and wedge return

36. IT IS WHAT WE DO 3 LEVELS OF GOALS –BELIEVE/ PREPARE- CHAMPIONS BELIEVE AND THEN PREPARE THEMSELVES TO HANDLE ANYTHING, ANYTIME, ANYWHERE. –PRACTICE- OUR GOAL IS TO IMPROVE AS A TEAM EVERYDAY AT PRACTICE. –PLAY TO WIN- TOO MUCH WORK HAS BROUGHT US TO THIS POINT TO JUST PLAY.

37. (What we do to Prepare to Win) Off- Season Session (12 Weeks) - Strength, Quickness, Agility, Tempo, Mental Toughness, “Tap In” Session Spring Training Session (2 Weeks) - Strength, Individual Meetings, Unit Meetings, Special Team Meetings Summer Session (4 Weeks) - Strength, Speed Conditioning, Q & A’s, Indy, 7 on 7, Lineman Challenge, OTA’s Pre-Season Session (3 Weeks) - Strength, Conditioning, Individual Meetings, Unit Meetings, Special Team Meetings, Practice, Jamboree In-Season Session (15 Weeks) - Strength, Individual Meetings, Unit Meetings, Special Team Meetings, Practice, Regular Season, Playoffs Post-Season Session (2 Weeks) - Post-Season Player Evaluations/ Senior Exit Sheets

38. (We win Monday – Thursday not on Friday) Practice Philosophy The Speed of the Leader is the Speed of the Pack (Lead Sled Dog)(Starts with the Leader) Always start practice with a Walk-Thru and Special T’s Work Fundamentals & Technique EVERYDAY! Circuits (Defense – Hands/Tackle/ Turnover)(Offense- Ball Sec./Blocking/Rapid Fire) High Tempo/ with Great Transition Reps, Reps, Reps Create Competition (Work Good on Good) Coach on the Run/ Learn on the Run (Coaches Keep Notes) Practice What we Do Work Every Situation (D&D, Field Zones, 2 Minute) (Thursday Practice- Play the Game) PUP (Always Good on Good) (No Opponent Look, only our stuff) Stop Practice for Special Teams (Do it in the Middle) Great Effort/ Great Energy Condition as we Practice (Extra Conditioning on Monday/ Unit Conditioning on Tuesday) Get Our RACE HORSES to the RACE (Stay up during the season) Get Better Everyday (We Must Improve, to be GREAT) Demand Perfection/ Do the Little Things Right

39. (What we do to put it all Together ) GAME PHILOSOPHY Play Fast with great Energy & Passion If you make a Mistake make it Full Speed Have Fun Stay in the Game at all Times 4 to 6 Seconds Believe in Each Other It’s all about the Ball, they got it GET IT, if we got it KEEP IT. 5 Things that make the Difference for us in a Game Win the Contact Battle (Be Physical) No Turnovers/ Get Takeaways No Stupid Penalties 4 to 5 plays that will make the difference in the game (Must be US) Be Sound in the Kicking Game WHEN IT’S OVER, WE ASK ONE QUESTION: DO WE DESERVE IT?

40. Every morning the African gazelle wakes up. He must outrun the fastest lion or be killed… Every morning the lion wakes up. He must outrun the slowest gazelle or starve to death… It doesn’t matter whether you are a lion or a gazelle, when the sun comes up, you better be running. It doesn’t matter who our opponent is on the field or off, or how good they are or how big they are, or how athletic they are; we will outwork them. That is our passion, our purpose, our planning, and our preparation.

41. Paul’s charge to Timothy “Preach the word; be prepared in season and out of season; correct, rebuke and encourage – with great patience and careful instruction.”