1. e-box Work shop

2. ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20 InfoPanels e-box Internet Local weather forecast Onsala Sunny until 14. 00, rain expected later [weather] [tv] [ mail ] [music] [home] Wireless e-box Mail Weather Pictures Music Home TV Alarm Shopping Calendar Low cost LCD, simple, low bandwidth High end color LCD with Touch Screen ProviderOperator

3. ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20 InfoPanels We need clients to show the information related to the services Low cost wireless LCD panel High end color panel with family pictures Carousel with information High priority info: Alarms, weather changes, Location: Kitchen, living room, bed room

4. ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20 Why Do I Want to Have it? No need to carry a device in the house Unobtrusive Personalized information when I need it where I need it Control panel for bundles Cost per display LCD: ~ $150, Color LCD: ~ $250

5. ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20 Operator Personalized information Local weather with warnings for rain, storm Caller ID with name instead of number Mailbox (you have mail) SMS... Advertising (limited) Conduit for providers

6. ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20 ERICSSON Selling Hardware Displays e-box Frameworks for services and management

7. ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20 Storage Unit Provide maximum storage >30 Gb (Optional) Interfaces to PC (documents, mail) Audio/Video Recording Printers, Scanners, Digital camera's Provide backup over the net Data management software Allow bundles to access relevant data

8. ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20 Storage 3pp services Intelligent Electronic Program Guide Time shifting Always records for you the latest news Indexing, sorting, associating and searching Forget-me-not Find relevant associations in the background Subscriptions Top 10, new editions of favorite pop stars

9. ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20 Why User Reliable fast huge storage 3-party services can work with interesting data Operator Paid services like backup, subscriptions ERICSSON Equipment Infrastructure

10. ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20 Inter[net]com e-box Internet Wireless Inter[net]com e-box Wireless Inter[net]com Operator

11. ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20 Inter[net]com Ease of use Point to Point, No setup Works like any other intercom, but world wide Baby watch Voice mail Family intercom Talk to your mother with 1 press of the button Extend with home automation control

12. ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20 Why Operator, paid services Directory service Multi party setup Voice mail Integration with IP telephony ERICSSON Equipment, Infrastructure Directory software

13. ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20 Wireless speakers e-box Wireless Internet Operator Providers Kitchen Living room Bed room

14. ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20 Wireless speakers e-box should control n-pairs of wireless speakers bed room, living room, kitchen Music from Internet or storage Internet radio, Napster, www.mp3.com Messages: 'You have mail' No more audio equipment Certificate in sealed component Encrypted digital in, analog out

15. ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20 Why Operator Provide encrypted music at lower cost because it cannot be digitally copied Cool service ERICSSON Equipment Infrastructure Patent?

16. ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20

17. Deployment models Controlled Well known ERICSSON Reference model Customer lock in needed Central management Open Current PC model Services loaded from anywhere

18. ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20 Controlled Deployment Advantages Defined reliability Ease of use and mind for customer Immediate scaling Payment model Disadvantages Central management is bottleneck for innovation Very difficult market start because too many chicken-egg problems

19. ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20 Open model Advantages Easier to have real innovation No customer lock in, more customer choice Could start yesterday Disadvantages Incompatibilities between services User needs to be more technical savy Slower scaling (diversification) Advertising no good payment model in the long run

20. ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20 Provocations Openness will succeed because before manufacturers, providers and operators have their act together, this model is already in place The closed model will win because the open model will be so messy that customers want the reliability of the telephone system The internet is completely unlike the telephony system. Lack of lock in makes operators like today infeasible in the long run.