1. Mission Impossible? Is e-learning the Solution? Anke Bogatzky Head of e-learning Europe

2. Amway & Amway Academy Amway Founded in 1959 +80 countries worldwide 13.000 employees 3 Mio independent distributors one of the world’s largest and most successful direct selling companies Amway Academy Founded in 2009 26 countries in Eu 100 trainers Headquarter: Munich & Moscow

3. Our Challenge: 26 countries 22 languages 870 000 independent retailers + 900 000 in Russia Educating them all - a Mission Impossible?

4. Our Solution: Blended learning - 100 trainers for ILT - new: e-learning in 26 countries (rollout 2009-2010)

5. Our Solution: Curriculum structure

6. Blended learning – Results & Benefits 2011:26 countries 22 languages 400 online courses 130 000 online course visitors 320 000 ILT course visitors How much would this cost as ILT? 130.000 (now: online) course visitors: 100 pax per training, 1-2hours, 1 training per day -> need 1.300 training days 1 day = 800 Euro incl trainer fee, hotel, travel 1:3 57 % -> 1300 days x 800 Euro = 1.040.000.- Euro (plus employee worktime)

7. Introducing e: Learnings - Guide stakeholders in person, in small groups or 1:1 - Promotion & Motivation to learn online

8. Learnings: Motivation to learn online Intrinsic vs extrinsic motivation Intrinsic motivation through Game based courses Demo: Product Brand Course with 360° panoramas

9. Evaluating Game Based e-learning Evaluation using Kirkpatrick Level 1 – Emotional reaction Level 2 – Knowledge transfer Level 3 – Adaptation rate Level 4 – ROI Investment: - Development costs: ~130.000.- EUR (Engl+RU) - Localisation: 3.000.- EUR per language - Employees‘ worktime Benefit: ?

10. Evaluation using Kirkpatrick Level 1 – Emotional reaction Result: Scale 1-7 – all ratings 6 or 7 Level 2 – Knowledge transfer 9 knowledge check questions + 2 as knowledge benchmark Level 3 – Adaptation rate 13 Q about Behaviour change after course attendance Level 4 - ROI “The course is effective if the product sale of participants increases significantly after attending the course.”  avg sales increased by 27% (vs 18% non-participants) => If payback period 1 year -> 1400 course visitors needed

11. Resumee 3 tips from experience, when introducing e-learning Which one? IS e-learning the solution? Sometimes.