1. SMALL DONORS, ONLINE DONORS AND FIRST-TIMERS IN THE PRESIDENTIAL ELECTION OF 2004 Phil Noble

2. 2 The BIG Change “The Internet is some thing fundamentally different. It will change our world the same way as the invention of the printing press and the coming of the industrial age.” Bill Gates

3. 3 The Revolution is Here !

4. 4 Internet Revolution... Day 2, 10:00 am

5. 5 Big Events 1994 - 2000  First political website – 1994  Presidential Campaigns Online – 1996  UK Labour ‘message driven’ site - 1997  Gov. Jesse Ventura won via Internet -1998  Sweden SAP – 40% voters, 20 minutes on site  McCain online, $6 mil, 140k vol. – Feb 2000  Online voting - Arizona Primary – April 2000  Florida news – CNN +397%, FOX +181%

6. 6 Big Events 2001- 05  Peer 2 Peer - MoveOn.org, MeetUp, et al  South Korean Presidential Election  Internet Growth In China  War in Iraq, Rise of the 2 nd Superpower  Howard Dean and the Net  Net only content creation - Jib Jab, et al  $82 million online $ sustains Kerry  Blogs and ‘demise’ of Big 3 agenda setting  Tsunami relief

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10. 10 First Online Fundraising Tool

11. 11 Source: Ads2Voter Survey  67 % went on to read about a candidate or advocacy group's issue platform  43 % registered to receive e-mail notices  40 % viewed a video ad  34 % made a donation online  19 % signed up to volunteer Online Voter Behavior 37% of likely voters clicked on a political ad

12. 12 College Students 48 % consider themselves politically active, here’s how they’re getting involved :  36% signed an online petition  30% written email advocating a position  18% contributed to a political blog Source: Harvard IOP Study

13. 13 ‘Disintermediation’ of Politics  The Media  Political Parties  Traditional Special Interest Organizations - PACs, Unions,Trade Associations, etc.  Some Fundraising Structures  New actors – MoveOn, MeetUp, etc.  Politicians become ‘channels’

14. 14 “Anybody” can be elected President

15. 15 Welcome to the Revolution !!