1. Roll-your-own smokers and quitting through the Quitline Judy Li, MSc Researcher The Quit Group

2. The New Zealand Quitline The Quitline offers Brief advice on quitting over the phone Written material on quitting Heavily subsidised nicotine patches and gum

3. The Quitline evaluation Cohort study of 2,002 Quitline callers Interviews at 3 weeks, 6 months and 12 months Data on demographic and smoking characteristics, and quitting outcomes Data weighted by ethnicity and gender

4. Aims of analysis 1. Who uses roll-your-own tobacco, tailor-made cigarettes, or mixed? 2. Do Quitline callers who smoke different types of tobacco, have different quitting outcomes?

5. Type of tobacco Mixed – 9% Roll-your-own tobacco (RYO) only – 39% Tailor-made cigarettes (TM) only – 52%

6. Gender & ethnicity TM (%)Mixed (%)RYO (%)

7. Age & Marital Status TM (%)Mixed (%)RYO (%)

8. Employment status & income TM (%)Mixed (%)RYO (%)

9. Qualification & years been smoking TM (%)Mixed (%)RYO (%)

10. First cigarette of a day & number of cigarette per day TM (%)Mixed (%)RYO (%)

11. Outcome measures Logistic regression model Dependent variables –7 day point prevalence quit at 6 months –7 day point prevalence quit at 12 months Intention-to-treat approach

12. 7 day point prevalence quit at 6 months Significant = age, gender, ethnicity, income, employment status, marital status, type of tobacco, first cigarette of a day and number of cigarettes Not significant = qualifications and years been smoking

13. 7 day point prevalence quit at 6 months Māori non Māori

14. 7 day point prevalence quit at 12 months Significant = age, gender, ethnicity, income, qualifications, employment status, marital status, type of tobacco, first cigarette of a day, number of cigarettes and years been smoking

15. 7 day point prevalence quit at 12 months Māori non Māori

16. Tobacco type & ethnicity No significant associations with quit rate and tobacco type (after adj.) Although Māori have consistently lower quit rates No significant associations with quitting outcomes and ethnicity (after adj.)

17. Discussion RYO, TM and mixed tobacco is appealing to different smokers Tobacco type and ethnicity do not explain significant variation in quit rate Future research

18. Acknowledgements Li-Chia Yeh and Craig Wright, Ministry of Health Ministry of Health BRC Marketing & Social Research – Evaluation Team Quitline callers who agreed to be interviewed as part of this evaluation

19. Roll-your-own smokers and quitting through the Quitline Judy Li, MSc Researcher The Quit Group judy.li@quit.org.nz