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Roll-your-own smokers and quitting through the Quitline Judy Li, MSc Researcher The Quit Group
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The New Zealand Quitline The Quitline offers Brief advice on quitting over the phone Written material on quitting Heavily subsidised nicotine patches and gum
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The Quitline evaluation Cohort study of 2,002 Quitline callers Interviews at 3 weeks, 6 months and 12 months Data on demographic and smoking characteristics, and quitting outcomes Data weighted by ethnicity and gender
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Aims of analysis 1. Who uses roll-your-own tobacco, tailor-made cigarettes, or mixed? 2. Do Quitline callers who smoke different types of tobacco, have different quitting outcomes?
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Type of tobacco Mixed – 9% Roll-your-own tobacco (RYO) only – 39% Tailor-made cigarettes (TM) only – 52%
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Gender & ethnicity TM (%)Mixed (%)RYO (%)
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Age & Marital Status TM (%)Mixed (%)RYO (%)
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Employment status & income TM (%)Mixed (%)RYO (%)
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Qualification & years been smoking TM (%)Mixed (%)RYO (%)
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First cigarette of a day & number of cigarette per day TM (%)Mixed (%)RYO (%)
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Outcome measures Logistic regression model Dependent variables –7 day point prevalence quit at 6 months –7 day point prevalence quit at 12 months Intention-to-treat approach
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7 day point prevalence quit at 6 months Significant = age, gender, ethnicity, income, employment status, marital status, type of tobacco, first cigarette of a day and number of cigarettes Not significant = qualifications and years been smoking
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7 day point prevalence quit at 6 months Māori non Māori
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7 day point prevalence quit at 12 months Significant = age, gender, ethnicity, income, qualifications, employment status, marital status, type of tobacco, first cigarette of a day, number of cigarettes and years been smoking
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7 day point prevalence quit at 12 months Māori non Māori
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Tobacco type & ethnicity No significant associations with quit rate and tobacco type (after adj.) Although Māori have consistently lower quit rates No significant associations with quitting outcomes and ethnicity (after adj.)
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Discussion RYO, TM and mixed tobacco is appealing to different smokers Tobacco type and ethnicity do not explain significant variation in quit rate Future research
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Acknowledgements Li-Chia Yeh and Craig Wright, Ministry of Health Ministry of Health BRC Marketing & Social Research – Evaluation Team Quitline callers who agreed to be interviewed as part of this evaluation
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Roll-your-own smokers and quitting through the Quitline Judy Li, MSc Researcher The Quit Group judy.li@quit.org.nz
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