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Doing Business on the Internet 2012 – Part 2 10 th Annual Rogue Valley Business Resource Fair October 27, 2012 Tips on effectively doing business on the internet Web Site design and essential Internet marketing Techniques Internet Tools for Growing your Business Jim Teece Jim@ProjectA.com
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About this Session Website Design Techniques Essential Internet Marketing Techniques
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About Jim Teece Married and Moved to Ashland, Oregon in 1992 I am a parallel entrepreneur Project A, Scarab Media, Art Authority, Planeteria Hosting Ashland Home Net and Ashland TV Database Driven Websites, Mobile Apps Global eCommerce Experts TV show – Tech Talk Jackson County Fair Very involved in the community
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About Project A Founded in 1990 Creators/Inventors of Site-In-a-Box(tm) - Clients include Ashland, Medford, Jackson County, City of San Diego, Colorado Springs, Titusville, Southern Oregon School Districts, eCommerce Solution Providers - Clients include Dr. Martens, Lithia Park Shoes, Raven Maps, Jonsteen Trees, StellarTone Digital Fabricators - Custom Database Developers - Clients include Apple Computer, Taco Bell, CB Richard Ellis, Asante, Lithia Motors, Fab Glass, Sinister Cinema Community Partners - FreBa, TodayInAshland, BISP, AshlandTV20
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The future is yesterday… Mobile Global Faster Facebook Twitter SMS
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Design Subjective Standard Stand Out if it matters Fast Small Mobile Define “Success”
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Design with change in mind Building a website is not publishing a document It lives, breathes, breaks, reacts and is different for everyone Browsers Operating Systems Monitor Sizes Speed of Computer Software installed Don’t be held hostage by your webmaster
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What's your favorite site? Amazon Google Digg MSN Bing Apple Bank of America Why?
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Lets surf Review our favorites Discuss what we like about each site Google “Web Site Design”
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Marketing your website Customer Engagement Satisfaction Loyalty Advocacy Customer Service User Generated Content (on and off site) SEM vs SEO YouTube
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Internet Technology Customers expect to be directly connected with Every transaction is confirmed via email Self help Anywhere, Anytime Instant Gratification Banks almost get it - Example
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OLD School Internet Marketing Search Engine Optimization Search Engine Marketing Pay for clicks Banner ads Reciprocal Links Email H1 tag Page Title Do NOT try to fool the search engine Do NOT design for the computer… we are still humans
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How many of you? Facebook Google Plus Twitter mySpace Youtube (post, watch) SMS Mobile Surf Cell Phone Types iPad
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Google “Jim Teece” JimTeece.com (my Blog) Project A (my company) Facebook, mySpace, Twitter (my social networks) Scarab Media, Ashland Home Net & Ashland TV (my other companies) AIFF, SOU, ACOC, Asante (my community involvement) SiB, TV20, TodayInAshland, eOneOne (my creations)
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Metrics How do you know if your successful? How do you know what is working and what is not working? How can you test different campaigns?
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Google Analytics FREE Stats Segmentation Motion Charts Adwords integration eCommerce integration Benchmarking Geo targeting Site Search Analysis
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17 Facebook 1 Billion Friends Ever Changing It’s a platform Competing with Goggle, Twitter Mobile? Targeted Ads Work
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Thank you! Launch your business – GO! Drop me a line to let me know how its going Become my friend Jim@ProjectA.com JimTeece.com Facebook.com/jimteece Twitter.com/jimteece
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