2. Atmosphere Apps 2001 140+ 10 8

3. Atmosphere Apps

4. 2,000,000,000

10. Advertising App Development

11. Banner Ads

12. Prestitial Ads

13. Tapping an Ad

14. Resource Centers

15. Sponsored Notifications

16. Other Opportunities Animated ads (HTML5) New ad positions Interstitials Lead Generation

17. App Development Brand Apps White Label / Custom Apps

18. What kind of app should I create? Personalization Mobile context Immediate information

19. How can apps be monetized? Free and Sponsored Free with in-app purchase Paid Download Subscription Enterprise Distribution

20. Haymarket Mobile Platform Faster development Cost effective Reusable modules

21. Haymarket Mobile Platform

22. Tablets & Phones

23. Haymarket CMS

24. Full Text Search

25. Background Update

26. Streaming Media

27. Interactive features

28. Push Notifications

29. Other features Doubleclick integration Omniture SiteCatalyst In-app purchase

30. App Development Process Proposal SOW Content Processing Design Develop – Alpha – Beta – Release

31. Questions?