2. Die Burger is the most read daily broadsheet in the Western Cape. Separate editions are published for the Western and Eastern Cape. Drivers in Die Burger's circulation department travel about 25 000 km a day to deliver newspapers as far as Alexander Bay, Upington and East London. Die Burger's editorial policy supports the following values: A multiparty democracy; A free-market economy; Personal freedom; Press freedom; Full and equal status for Afrikaans

4. Northern Cape 8 000 ( 2%) Western Cape 384 000 (84%) Eastern Cape 67 000 (14%) Readership Source: AMPS 2013AB (Jan 2012-Dec 2013) Limpopo KwaZulu Natal North West Free State Northern Cape Eastern Cape Western Cape Mpumalang a Gauteng

5. Source for Readership : AMPS 2013AB Source for Circulation : ABC Jan-Mar 2014 Circulation: 59 895 Readership: 459 000 Readers per copy: 8

6. Gender Age groups RaceLanguage Men: 56% Women: 44% 15-24 yrs: 10% 25-34 yrs: 13% 35-49 yrs: 34% 50+ years: 43% Afrikaans: 79% English: 19% Other: 2% White: 49% Coloured: 49% Black: 2% 415 000 (90%) readers are older then 25 years Source for Readership : AMPS 2013AB

7. Average household income – R14,324 121 000 (65%) Die Burger households have a household income of R 8,000+ 121 000 (65%) Die Burger households have a household income of R 8,000+ Source for Readership : AMPS 2013AB

8. Die Burger readers are better educated in proportion to total population.

9. Die Burger readers are affluent individuals between LSM 7 and 10. LSM 10 - 14% LSM 9 - 31% LSM 8 - 21% LSM 7 - 17% LSM 6 – 15% LSM 5 – 1% 383 000 (81%) readers LSM 7-10 305 000 (65%) readers LSM 8-10 Source for Readership : AMPS 2013AB

11. Die Burger readers are a combination of married and single individuals in different life-stages. 42% 58% Young Couples 7% Mature Couples 26% Young Families 19% Mature Families 11% Young Couples 7% Mature Couples 26% Young Families 19% Mature Families 11% At-home Singles 11% Young Independent Singles 3% Mature Singles 16% Single-parent Families 8% At-home Singles 11% Young Independent Singles 3% Mature Singles 16% Single-parent Families 8% 291 000 readers 168 000 readers Source for Readership : AMPS 2013AB

12. Figures in 000s Source for Readership : AMPS 2013AB

13. Figures in 000s Source for Readership : AMPS 2013AB

14. Eastern Cape Readers Daily Dispatch R 15 821 The Herald R 14 265 Die Burger R 12 976 Son R 8 045 Daily Sun R 7 328 Western Cape/ Northern Cape readers The TimesR 19 990 Die VolksbladR 15 139 Die BurgerR 14 562 Cape ArgusR 14 314 Cape TimesR 14 141 SonR 10 408 Daily VoiceR 10 144 DFAR 8 722 Daily SunR 6 349 Source for Readership : AMPS 2013AB