1. FHWA10/1/2015 1 MANUAL ON UNIFORM TRAFFIC CONTROL DEVICES REWRITE AND OUTREACH EFFORT TARGET DATE: 2001

2. FHWA10/1/2015 2 MUTCD REWRITE GOAL l OUR NATION IS AT A CROSSROAD IN TRANSPORTATION: »Fewer New Highways Built »More Traffic Volumes and Congestion Delays »More Temporary & Construction Work Zones

3. FHWA10/1/2015 3 MUTCD REWRITE GOAL FHWA Recognizes a need for new ideas and technology to optimize performance and to solve our current and future highway safety challenges.

4. FHWA10/1/2015 4 MUTCD REWRITE GOALS l OUR GOALS: »Optimize Mobility & Performance »Promote Uniformity »Improve Highway Safety »Reduce Run-Off-Road Crashes »Incorporate Technology Advances

5. FHWA10/1/2015 5 MUTCD OUTREACH The Public interacts daily with the physical components of our transportation system -- especially traffic control devices.

6. FHWA10/1/2015 6 MUTCD OUTREACH FHWA’S commitment to marketing and outreach provides a unique opportunity to work cooperatively with our customers and partners.

7. FHWA10/1/2015 7 MUTCD OUTREACH l BENEFITS OF OUTREACH: »Encourages Commitment To Transportation Safety Goals »Provides A Wealth Of Transportation Information Exchange »Provides A Quality Measurement For Delivery Of Services

8. FHWA10/1/2015 8 DOCKET COMMENTS l FHWA ASKED OUR CUSTOMERS AND PARTNERS TO HELP IDENTIFY: »Role Of MUTCD »Appropriate Audience »Marketing Strategies l (DOCKET 98-3643, JUNE 1998)

9. FHWA10/1/2015 9 RECOMMENDATIONS l PUBLIC COMMENTS INDICATED EXPANDING MUTCD AUDIENCE TO INCLUDE FOLLOWING EXAMPLES: »Automobile Associations »Motor Vehicle Departments »Law Enforcement »Tourist Associations

10. FHWA10/1/2015 10 MARKETING PLAN l Send Announcement Letter To All Identified Audience l Develop Briefings And Brochures For Distribution l Publish Articles l Video l PSA’s

11. FHWA10/1/2015 11 RECOMMENDATION Public comments indicated the MUTCD should be distributed in a variety of methods to assure that new information is available to all interested persons.

12. FHWA10/1/2015 12 MARKETING PLAN l FHWA AGREED AND WE PLAN TO PUBLISH THE MILLENNIUM MUTCD IN: »Hard Copy »CD-ROM »Internet -- (http:\\mutcd.fhwa.dot.gov)

13. FHWA10/1/2015 13 MARKETING PLAN l MUTCD web site is intended to be a “one-stop shop” l Exhibited at TRB, ATTSA, NACE (Others are planned for 2001)

14. FHWA10/1/2015 14 MARKETING PLAN l EXAMPLES OF INFORMATION IN THE MUTCD WEBSITE: »MUTCD History And Purpose »PowerPoint Presentations »All MUTCD Text And Graphics »Federal Register Notices

15. FHWA10/1/2015 15 MARKETING PLAN l EXAMPLES OF MUTCD WEBSITE INFORMATION (CONTINUED): »Database With Official Rulings »Frequently Asked Questions »Who’s Who & Other Resources

16. FHWA10/1/2015 16 RECOMMENDATION Public comments indicated that it is difficult to distinguish between “REQUIRED,” “RECOMMENDED,” and “OPTION” conditions.

17. FHWA10/1/2015 17 MARKETING PLAN l FHWA plans to print the Millennium MUTCD so that the conditions are clearly shown. l FHWA plans to print the MUTCD in a 3- ring binder on “8 ½ x “11 paper.

18. FHWA10/1/2015 18 RECOMMENDATION Public comments indicated that a strategic outreach campaign will play a critical role when introducing this new product.

19. FHWA10/1/2015 19 MARKETING PLAN New policies and technology we implement will have impact on citizens and industry well into the 21st century.

20. FHWA10/1/2015 20 MARKETING PLAN l Provide Briefing Materials l Visit each Resource Center in FY 2000 (Emphasis On Web Site Training) l Conduct Train-the-Trainer Sessions for FHWA Field and LTAP Centers in FY 2001 (Emphasis On MUTCD Changes)

21. FHWA10/1/2015 21 MARKETING PLAN

22. FHWA10/1/2015 22 MUTCD-OUTREACH ACTIVITY IDEAS l FHWA DIVISION l STATE/LOCAL GOVERNMENT l AASHTO, ATSSA, ITE, ETC. PUBLISH & DISTRIBUTE MILLENNIUM EDUCATION INCLUDES CD-ROM, INTERNET, AND HARD COPIES TO:

23. FHWA10/1/2015 23 MUTCD-OUTREACH ACTIVITY IDEAS l ENGINEERING COMMUNITY l DRIVER’S EDUCATION CLASSES l DEPARTMENT OF MOTOR VEHICLES TRAINING TARGETED AUDIENCE

24. FHWA10/1/2015 24 MUTCD-OUTREACH ACTIVITY IDEAS l AUTOMOBILE ASSOCIATIONS l DEPARTMENT OF MOTOR VEHICLES l LEGAL COMMUNITY l ENFORCEMENT COMMUNITY PUBLIC AWARENESS TARGET AUDIENCE

25. FHWA10/1/2015 25 MUTCD-OUTREACH ACTIVITY IDEAS l EXHIBITS l BROCHURES l TRINKETS / GIVE-AWAYS l PAMPHLETS & ARTICLES l KIOSKS WITH CD-ROM HIGHLIGHTS PROMOTIONAL ACTIVITIES

26. FHWA10/1/2015 26 MUTCD OUTREACH l SINGLE VEHICLE RUN-OFF-ROAD = 1/3 OF ALL HIGHWAY FATALITIES ANNUALLY l MOTOR VEHICLE CRASHES INVOLVING PEDESTRIANS AND BICYCLISTS = 15% OF ALL HIGHWAY FATALITIES ANNUALLY

27. FHWA10/1/2015 27 MUTCD OUTREACH l ROAD USERS NEED GUIDANCE TOOLS l TRAFFIC CONTROL DEVICES (TCD’S) ARE GUIDANCE TOOLS

28. FHWA10/1/2015 28 MUTCD PURPOSE l TRAFFIC CONTROL DEVICES PROVIDE: l FOR SAFE AND ORDERLY MOVEMENT OF TRAFFIC l A LANGUAGE WITH WHICH TO COMMUNICATE TO ROAD USERS