1. Presentation by: Virus Annihilator Template by: www.itdepartment.biz

2. + 10% market share in home users + 10% market share in midsize businesses + 10 – 15% growth of sales over the last years Strategic Objectives + 5% market share of the enterprise market + Ultimate goal – Fortune 500 Template by: www.itdepartment.biz

3. + Protect the information + Promote anti cyber crime Mission + Develop the best antivirus software Template by: www.itdepartment.biz

4. + Young highly motivated students + Global environment + Large PR activities and promotions Keys to success + Antivirus solution for every segment Template by: www.itdepartment.biz

5. + Kingston, Jamaica + 2 research labs, spa center, hotel + Attractive location for young people Company Locations Template by: www.itdepartment.biz

6. + CEO appointed by the board + VPs of: Marketing, Finance, HR Sales, Research Management Summary Template by: www.itdepartment.biz

7. + CEO, VP, Manager for the region, Manager for the country, Manager for the campus + Different departments for each product Organizational structure Template by: www.itdepartment.biz

8. + 75% of employees are below 24 + Mostly students + Hire potential hackers Personnel Plan + Full and partial scholarships Template by: www.itdepartment.biz

9. + TotalSanitation Technology + ZeroByte Engine + EverUP System Product Features + STFUP Intelligence Template by: www.itdepartment.biz

10. + Standard Edition + Network Edition Product Releases + Enterprise Edition Template by: www.itdepartment.biz

11. Financial Plan Sophos (UK)Sophos AntiVirus$97$116 Panda Software (Spain) *Panda Titanium Antivirus$65$104 Computer Associates (USA) eTrust EZ Antivirus $61$74 F-Secure (Finland) F-Secure Anti-Virus $36$51 Template by: www.itdepartment.biz

12. Price Strategy ProductManufacturer Product price Yearly Subscription Price 1BitDefenderSOFTWIN$24.95$19.99 2Kaspersky $49.95$39.95 3 F-Secure Anti-Virus F-Secure Inc.$64.00$39.95 4 PC-cillin Internet Security Trend Micro$49.95$24.95 5NOD 32 ESET $39.00$27.30 6 McAfee VirusScanMcAfee Inc. $39.99$34.95 7 Norton AntiVirusSymantec Corporation $39.99$29.95 8 AVG Anti-Virus ProGriSoft Inc $38.95$33.30 9 eTrust EZ Antivirus Computer Associates$39.95$9.95 10 Norman Virus ControlNorman $39.95 Template by: www.itdepartment.biz

13. + Home and office use + Small Business Market Segmentation + Large Enterprises Template by: www.itdepartment.biz

14. + Up-to-date definitions + Timely detection Market Needs + Adequate resource use + Avoidance of software conflicts Template by: www.itdepartment.biz

15. + Network Equipment as a target + Rootkits Market Trends + Microsoft enters the antivirus market Template by: www.itdepartment.biz

16. + Different product, for different type of user + Different needs Strategy Template by: www.itdepartment.biz

17. + Young professionals + Error free Competitive advantages + Doesnt require much resources + Different approach to different clients + New methods for virus cleaning – Total Sanitation, Ever Up System, etc. Template by: www.itdepartment.biz

18. + Standard Edition In retail – $ 35.95 OEM - $ 25.95 Year Subscription – $ 19.95 + Network Edition In retail - $45.95 OEM - $ 35.95 Year Subscription – 25.95 Price Strategy + Enterprise edition Base price in retail - $ 65.95 The price can reach - $ 10 000 Year Subscription - $ 29.95 Template by: www.itdepartment.biz

19. Price Strategy ProductManufacturer Product price Yearly Subscription Price 1BitDefenderSOFTWIN$24.95$19.99 2Kaspersky $49.95$39.95 3 F-Secure Anti-Virus F-Secure Inc.$64.00$39.95 4 PC-cillin Internet Security Trend Micro$49.95$24.95 5NOD 32 ESET $39.00$27.30 6 McAfee VirusScanMcAfee Inc. $39.99$34.95 7 Norton AntiVirusSymantec Corporation $39.99$29.95 8 AVG Anti-Virus ProGriSoft Inc $38.95$33.30 9 eTrust EZ Antivirus Computer Associates$39.95$9.95 10 Norman Virus ControlNorman $39.95 Template by: www.itdepartment.biz

20. + PR in computer media + Advertise in media and web Promotion Strategy + Article can increase sales rapidly + Star of the campaign - Keanu Reeves Template by: www.itdepartment.biz

21. + Different marketing program for each edition + Home edition – Price, support, recommendations Marketing Programs + Network edition – recognize hackers, distant scan + Enterprise edition – customization, redesign For customer needs Template by: www.itdepartment.biz

22. + OEM – 45%, Internet – 40$, Retail – 15% Total: - 850 000 copies + Contracts with PC vendors Sales forecast + Sales through Internet and Retail depends On promotional efforts + Standard version – 65%, Network – 30% Enterprise version – 5% Template by: www.itdepartment.biz

23. + PC vendors + Universities Strategic Alliances + Anti cyber crime centers + Anti Virus Laboratories Template by: www.itdepartment.biz

24. + Projected turnover in sales of Standard version – $15 470 000 Projected turnover in sales of Network version – $10 965 000 Projected turnover in sales of Enterprise version – $42 500 000 Projected turnover in annual subscription for Standard version - $ 11 022 375 Projected turnover in annual subscription for Network version - $ 6 617 250 Projected turnover in annual subscription for Enterprise version - $ 1 272 875 Projected turnover - $ 86 701 910 Projected COGS - $ 25 000 000 Average profit margin – 15% Projected Net Income Before Taxes- $ 9 255 286,5 Financial Plan Template by: www.itdepartment.biz

25. Financial Plan Sophos (UK)Sophos AntiVirus$97$116 Panda Software (Spain) *Panda Titanium Antivirus$65$104 Computer Associates (USA) eTrust EZ Antivirus $61$74 F-Secure (Finland) F-Secure Anti-Virus $36$51 Template by: www.itdepartment.biz

26. + Infecting the Viruses Slogan Template by: www.itdepartment.biz

27. The END :) Template by: www.itdepartment.biz