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What is MASS MEDIA? Refers to every medium or source which is used to connect or communicate with a large # of people at once.

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Presentation on theme: "What is MASS MEDIA? Refers to every medium or source which is used to connect or communicate with a large # of people at once."— Presentation transcript:

1 What is MASS MEDIA? Refers to every medium or source which is used to connect or communicate with a large # of people at once.

2 Mass Media is communication whether written, broadcasted or spoken that reaches a large audience. This includes television, radio, internet, newspapers, etc.

3 ELEMENTS OF MASS COMMUNICATION Sender – a source/sender puts a message on a channel (medium) that delivers the MESSAGE to the RECEIVER. FEEDBACK occurs when the receiver responds, and that response changes subsequent messages from the source.

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5 What forms media?

6 CLOSE TO 40% OF ONE’S DAY IS TAKEN UP BY CONSUMING MEDIA

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8 What forms media?

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11 Discuss the pros and cons of media

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14 WHAT IS MEDIA HYPE? Discuss definition and examples with your group.

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16 In the United States, all media are privately owned except the Public Broadcasting Service (PBS) AND National Public Radio (NPR)

17 There are three types of ownership 1) Privately owned 2) Publicly (government) owned 3) hybrid (A MIX OF BOTH)

18 YOUR TASK – Type work 1)Explain how media works in China, North Korea, Libya, Cuba and Syria. 2) Find an article that exemplifies the oppressive nature of government owned media in one or more of these countries. 3) With a partner, describe what the United States media would look like if we had government owned media.


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