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SENTRE PARTNERS MARKETING STRATEGY By: Craig, Jason, Brad, Yleana, and Jonathan “We are committed to building enduring relationships and giving back to the communities, in which we live and work."
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Executive Summary We are currently in a very competitive market We will have a greater opportunity by breaking into new market; new states and neighboring countries Targeting individual or companies seeking: office, retail, multi-family, and industrial spaces SENTRE Partners is a market-driven company
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Introduction Founded in 1989 Headquartered in Downtown San Diego Commercial real- estate portfolio value of $500 million dollar
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Strengths Dedicated Team Dedication to being a sustainable company 25 years of experience 10 Million Square feet of property worth over 3 Billion Dollars Own office, retail, multi- family complexes, and industrial spaces Current Clients Bank of America, Wells Fargo Bank, Rockefeller & Associates
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Weaknesses Provide an extensive amount of services Expanding globally brings different values, cultures, communities, and more Economy can lead to uncertainty
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Opportunities Expanding into new states and countries (specifically Mexico) Attract many jobs Find new homeowners for the revival of older communities Continue to recognize the untapped potential in local and global real estate markets
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Threats Bad Market Bigger Firms Banks Not Lending One Bad Deal
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Four P’s: Product & Place Product: Wide variety of investment services Property management Landlord/tenant leasing representation Bandwidth services Construction management Place: San Diego and parts of Mexico Possible worldwide expansion
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Four P’s: Price & Promotion Price Vast array of prices based on client needs No “fixed” prices Promotion Most important: Relationship building Current and past projects that lead to expansion of partnerships
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Estimate Demand Demand Curve Consumer Taste: What property style is ‘in’? Price of Similar Properties What are competitors offering in same area for similar type of property? Consumer Income What is the price your client is willing to pay?
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Estimated Revenue Revenue Curve Apartment and Single Unit Properties Sentre must decide on proper unit price to maximize revenue Commercial Properties Sentre needs to select unique prices that will bring in enough revenue to offset the developing costs
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Target Market Individuals or companies seeking Office space Retail space Multi-complex Industrial Space Investors looking to invest in Real Estate
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Segmentation Strategies Market Segments Products:Types ofProperty OfficeRetailMulti-HomeIndustrial Young 1231 Middle-Aged 2332 Old 1111 Companies 3213 3= High Interest 2= Medium Interest1= Low Interest
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Perpetual Map High Quality Low Quality Expensive Inexpensive Sentre Partners RA Investments Pacifica Companies Acre Investments
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Channel Strategy Construction (SPIRE Construction) Sentre Partners/Investors Escrow Companies Costumers
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Customer Needs & Wants Based on customer service factors: Convenience Dependability Communication Time
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Constraints Convenience: Meeting the needs of the customers while remaining true to Sentre’s vision Time Conflicting time constraints with other channels Escrow supposed to take 30 Days, however usually takes a couple weeks longer
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Suggestions Keep developing into new markets Continue to build great relationships Take advantage of good market Develop more of a social media presence
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Conclusion Sentre’s success sets a great example for students like us all who may be interested in the real estate field Marketing is a tool we will all use in whatever careers we pick to do Sentre Partners proves this! We want to thank DeVonn for giving us information on this great company and for taking time out of his day to listen to us present!
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