1. CourseSmart By: Brett Boliver, Tyler DiBella, Lynn Judge, Marilena Mitkonis and Despina Tsatsopoulos

2. 2 Mission and Vision Statements: Our mission is to break into the textbook market by providing e-textbooks that can be downloaded and viewed online for a lower cost. Our vision is to be one of the top distributors of e-textbooks and to eventually have all colleges and universities switch from the regular books to these e-books and eliminate textbooks all together.

3. 3 How do we plan to win? Keeping our costs low Content up to date Strong relationships with the publishers

4. 4 Strategy: Keep our prices low Easy Accessibility Differentiation from the competitors

5. 5 VRINE: CourseSmart using VRINE model: Answers: Valuable Relationships between the publishers Accessible from everywhere Lower cost Coursesmart Name Yes Rare Only online full textbook distributor You can read it on any computer Yes/No Inimitable It’s easy to copy No Nonsubstitutable People can use regular books E-readers, Kindle, IPad, Nook Decide not to use books at all No Exploitable Yes because there is not a lot of people in the same business. We are making money off it Yes

6. 6 Value Curve:

7. 7 5 Forces: CourseSmart, Kindle, Nook, Sony Reader, iPad Publishers Periodicals Blogs Individuals Students Faculty Business Physical Books Audio Books Computers Mobile Applications Libraries Exchange Programs Sharing eInk/color display Display size Better battery life Rivalry Suppliers Buyers Substitutes New Entrants

8. 8 Balanced Scorecard:

9. 9 Financial Objectives 1. Low-costs ◦ More affordable 2. Revenue Growth ◦ Building or acquiring necessary capital 3. Productivity ◦ Improvement in cost structure ◦ Improvement of use of assets 9

10. 10 Customer/External Objectives Variety ◦ More books, various magazines, newspapers ◦ Multiple publisher ties Customer Loyalty Brand Image  Demographics & College Campus Advertising Customer Accessibility  Continuous improvements in customer accessibility 10

11. 11 How would we measure winning? By being in the top 5% of online text book distributors 50% of colleges and universities worldwide using CourseSmart

12. 12 Summary

13. 13 Our Song: 13 Song