1. DG507 Value Propositioning Group 1: Martijn Bodde | Jelle Dekker | Zehao Cui Week 3

2. DG507 | Group 1 | Week 3 Task Description Analyze benefits of Philips & Robijn Perfective. Enrich the concept of group project based on users feedbacks. Specify the benefits of group project.

3. 3 DG507 | Group 1 | Week 3 Benefits Perfective Something Bigger, Value Emotional Benefits Functional Benefits Functional Attributes Helps to define who I am as a person Self- Confidence – Self satisfaction - Attractive appearance - positive lifestyle & career - Feels refresh and good (Ironing) Easy to do – Save time (Clothes) Smooth – Neat - Nice smell – look good – Style – Appearance – Impress others - Draws attention to me Scent – Ironing – Anti-crease liquid – Steam – Temperature – Cartridge

4. 4 DG507 | Group 1 | Week 3 Benefits Perfective Something Bigger, Value Emotional Benefits Functional Benefits Functional Attributes Helps to define who I am as a person Self- Confidence – Self satisfaction - Attractive appearance - positive lifestyle & career - Feels refresh and good (Ironing) Easy to do – Save time (Clothes) Smooth – Neat - Nice smell – look good – Style – Appearance – Impress others - Draws attention to me Scent – Ironing – Anti-crease – Steam – Temperature – Cartridge

5. 5 DG507 | Group 1 | Week 3 Enrich Concept User inputs: Showing Speed I want to show my speed because I want to cycle fast and be aware of the speed. With my high speed I need to be more recognizable in the traffic to feel safe. Concept improvement: Light on body that shows speed Color (yellow + blue) Motion (slow fast) Design Choice: Why visibility on person not bike? Person is largest and most visible surface Adding to sportive bike makes is easily heavier and less aerodynamic

6. 6 DG507 | Group 1 | Week 3 Benefits of Concept Something Bigger, Value Emotional Benefits Functional Benefits Functional Attributes Helps me with physical and mental condition Feels Safe - Self- Confidence – Self satisfaction - positive lifestyle - Feels strong & fulfilled – Less stress Draw attentions – Show speed Protection – Comfortable during the activity- Appearance – Impress – Stay healthy Lighting– Speed – Clothing – Fits – Flexible – Power – Cycle – Traffic Indicator – Textile – Sport

7. Reference http://www.marketing-online.nl/topofflop/case03.2004.html http://www.vergelijk.nl/strijkijzer/philips/gc5010/review http://www.megapool.nl/servlet/productdetail?product_id=225363&category_i d=10300680000 http://www.elsevierretail.nl/1042692/foodartikel/senseocremaconceptrobijnmo etstrijkplankveroveren.htm http://www.newscenter.philips.com/main/standard/about/news/press/archive/2 004/article-3196.wpd http://www.unilever.nl/merken/merkenvoorhuishoudelijkeverzorging/robijn/def ault.aspx 7 DG507 | Group 1 | Week 3

8. Thank you! The End