1. DG507 Value Propositioning Group 1: Martijn Bodde | Jelle Dekker | Zehao Cui Week 2

2. DG507 | Group 1 | Week 2 Task Description Analyze Reasons to Believe for Philips & Robijn Perfective Product concept based on the consumer insight of project.

3. 3 DG507 | Group 1 | Week 2 Reasons to Believe Philips Well known brand for consumer electronics and household products. Nationalistic view: Dutch Brand Reputation on: High quality Classy Innovative Robijn Knowledge about the care of fabrics. Reputation on liquids for: Washing De-Wrinkling Keeping clothes fresh scented long

4. 4 DG507 | Group 1 | Week 2 Reasons to Believe Perfective Fulfill need Look good and save time on household jobs. Proof Easier ironing experience because: Smoothest result in one movement Combined expertise of Philips and Robijn (reputation) Technical evidence Computerized spray of smoothing liquid. Easy use of liquid with cartridges (cant make mistakes)

5. 5 DG507 | Group 1 | Week 2 Product Concept Starting Point: "I want to use the trip to work as a sporting activity. I need to be able to do this safely and comfortably on my bike" Needs & Criteria Keep fit Not much time for extra sports Competitive Fast transport without limiting freedom Safety during activity

6. 6 DG507 | Group 1 | Week 2 Product Concept Ideas Bicycle tells its position to TomToms iPod warning cyclist when he approaches dangerous situations.

7. 7 DG507 | Group 1 | Week 2 Product Concept Light on body that shows speed Colour (white -> yellow) Intensity (dim -> bright) Motion (slow -> fast) Why visibility on person not bike? Person is largest and most visible surface Adding to sportive bike makes is easily heavier and less aerodynamic Bike gets more stress and is more expensive to replace when damaged. Why visibility on person not bike? Person is largest and most visible surface Adding to sportive bike makes is easily heavier and less aerodynamic Bike gets more stress and is more expensive to replace when damaged.

8. DG507 | Group 1 | Week 2 Thank you! The End