1. SPT Networks Channel Presentation 1 st Quarter 2011 (January - March)

2. Animax, as part of the family  Music  Movies  Home Entertainment  Digital  Television (SPT & SPTI) Distribution Networks Production Mobile FAMILY Games Financial ServicesEntertainmentElectronics Network Business

3. History of ANIMAX – ANIMAX Japan (Launched June 1998) » Ranked #1 among all cable and satellite channels in Japan – ANIMAX Asia (Launched January 2004) » 5 dedicated, highly customized services for Taiwan, Hong Kong, South East Asia, and South Asia – ANIMAX Latin America (Launched July 2005) » Successfully targeted a Youth centric audience – ANIMAX Korea (Launched April 2006) » Targeted 12-25. Widest range of viewers like Japan. Weakest in kids area. – Over 38 countries – Over 35 million households – 11 languages

4. ANIMAX the BRAND POSITIONING“ANIMAX is the coolest destination for the ultimate anime / animation experience.” ATTRIBUTESfun, friendly, lively, progressive, innovative(Japan) cool, edgy, trendsetter, imaginative, unique rebellious, sexy, irreverent, passionate(May 05) VALUESpassionate, daring, connected, authority, respectful, innovative, leader, creativity PROMISESBest selection (variety / mix) of anime Best quality of anime Home of anime We’re the experts Takes the viewer beyond the ordinary Offering the newest and latest

5. The destination for the ultimate anime experience ANIMAX 16–35 yrs Male/Female Primary Audience Enjoys movies, music and entertainment in general Very aware of trends Regular Internet users (on high- speed connection) High ownership of Game/DVR devices Viewer Profile

6. Animax around the world Japan Male / Female 4 – 40 “If you’re gonna watch anime, watch Animax” Japan Male / Female 4 – 40 “If you’re gonna watch anime, watch Animax” Asia Male / Female 4 – 40 “Anime for Everyone” Male / Female 15 – 25 New Youth Target Korea Target 12-25 Asia Male / Female 4 – 40 “Anime for Everyone” Male / Female 15 – 25 New Youth Target Korea Target 12-25 India Male / Female Youth + Young adults India Male / Female Youth + Young adults Latin America Male / Female 15 - 25 “Join the Revolution” Latin America Male / Female 15 - 25 “Join the Revolution”

7. More than just a TV... Music events related to the theme songs Costume character events

8. Program Highlight PR Kit Corporate Bag and Folder Folders Strong marketing support Ad Sales sampler

9. Viewer Profile Global citizen Very particular about style and taste Information hungry A bit off centered, but very aware of trends More indoors that outdoors Enjoys movies, music and entertainment in general Internet/mobile savvy High discretionary income

10. Teens / Young Adults (Source: What Teens Want Conference DVD 2005) Choose to be themselves Care about friends and family Being a part of a group is important Recognize brands Value knowledge Connected via the internet

11. Teens / Young Adults Growing up with advancing technological innovations (Source: The World Internet Project – USC Annenberg School)

12. Adult Audience ANIMAX Japan success with older age group Adult market: drama, movies, and sports Expand market by going beyond ‘fanatic’ audiences Flyer Interview with author

13. Female Audience Male viewers vs. Female viewers Important marketing factor Increase popularity Full Metal AlchemistGundam SEED series

14. Core Anime Fans Anime fans tend to have a deep understanding of these characters and go to great lengths to read about their “past lives” and their “personality traits.”

15. ANIMAX Central Europe Hungary Czech Republic Slovakia Romania Hungary Czech Rep. Slovakia Romania Launch on 2 July, 2007

16. Current Market Penetration – 4 mill subs.

17. ANIMAX provides localized programming in each territory Czech Republic: Dubbed Slovakia: Dubbed Hungary: Dubbed Romania: Dubbed

18. ANIMAX Central Europe Animax took over the former A+ channel in 2006 Animax – was launched in July, 2007 – airs from 8 pm CET to 2 am CET (after kids’ programming – Minimax) – has cutting-edge programming content – has strong, fervent anime fan base

19. In 3 local languages and Japanese Program schedules and synopses Highlights Promo videos Promotions Downloads Newsletters Competitions Games Links to AXN and AXN Crime, AXN Sci-Fi Corporate information Micro sites Press & PR Rich with features, localized Animax web sites extend and enhance the on-air experience. WEBSITES

20. Animax websites in CE The visitor number increases were responses to marketing efforts and money spent on promoting the sites and on-air promotion of the website addresses. Spring, Summer, 2009

21. Ratings in CE - Best ratings figures in 2009, Romania Source: ©AdAuditum 2009

22. Ratings in CE - Best ratings figures in 2009, Hungary Source: ©AdAuditum 2008

23. Hit series on Animax BLEACH Death Note NANA Soul Eater D.Gray-man

24. Hit series on Animax So you think you can dance Naruto Fullmetal Alchemist 2 Ghost in the Shell

25. RESEARCH Audience

26. The weekdays average rating (%) in the first Quarter 2011, was 0.07%, reaching the maximum value 0.21% Target: 16-35 urban + guests Time bands: 20.00-26.00 Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL Average Ratings % Monday - Friday 0.21

27. In the first Quarter weekends, the maximum rating (%) was 0.23 and the average one, 0.06% Average Ratings % Saturday - Sunday Target: 16-35 urban + guests Time bands: 20.00-26.00 Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL 0.23

28. Average Ratings (000) Monday - Friday In January-March 2011 (Monday – Friday) the maximum value of Animax rating was 28.810 viewers/minute Target: All urban + guests Time bands: 20.00-26.00 Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL 28.81

29. Average Ratings (000) Saturday - Sunday The average rating for weekends was 10.393 viewers/minute. The maximum value was 25.137 viewers/minute. Target: All urban + guests Time bands: 20.00-26.00 Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL 25.137

30. Average Market Share Monday - Friday Animax average share for week-days, in the first Quarter 2011, was 0.32 %, with a maximum of 0.80 % Target: 16-35 urban + guests Time bands: 20.00-26.00 Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL 0.80

31. Average Market Share Saturday - Sunday In weekends, the average share was 0.27%, with a maximum value 0.80% Target: 16-35 urban + guests Time bands: 20.00-26.00 Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL 0.80

32. Reach (000) Monday - Friday The number of contacts in the first Quarter 2011, on Animax, from Monday till Friday, was 2,672.99 unique viewers Target: All urban + guests Time bands: 20.00-26.00 Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL

33. Reach (000) Saturday - Sunday The number of unique viewers in the same period, for weekends, was 1,867.30 viewers. Target: All urban + guests Time bands: 20.00-26.00 Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL

34. TOP 10 Programs 1 st Quarter 2011 Target: 16-35 urban + guests Time bands: 20.00-26.00 Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL NrTitleDateWeek-dayStart-TimeRTG%SHR% 1DINO KING(I)/DINOSAUR KING(I)11.03.2011Friday20:02:450.983.44 2NARUTO (III)/NARUTO (III)04.02.2011Friday24:44:430.775.65 3SLAYERS EVOLUTION-R (V)/SLAYERS EVOLUTION-R (V)06.02.2011Sunday20:03:060.692.11 5TRINITY BLOOD(I)/TRINITY BLOOD(I)15.03.2011Tuesday21:20:390.682.29 4SLAYERS REVOLUTION (IV)/SLAYERS REVOLUTION (IV)24.01.2011Monday20:03:180.662.3 6NARUTO (II)/NARUTO (II)21.01.2011Friday23:50:440.653.54 7NARUTO (III)/NARUTO (III)16.02.2011 Wednesda y 21:18:450.642.05 9NARUTO (III)/NARUTO (III)30.01.2011Sunday23:22:420.622.9 8SLAYERS REVOLUTION (IV)/SLAYERS REVOLUTION (IV)27.01.2011Thursday20:03:200.622.34 10INUYASHA30.01.2011Sunday20:27:440.622.02

35. RESEARCH Viewer’s Profile

36. Viewer’s Profile by age-groups Target: 16-35 urban + guests Time bands: 20.00-26.00 Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL

37. Viewer’s profile by sex Target: 16-35 urban + guests Time bands: 20.00-26.00 Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL

38. Viewer’s profile by income Target: 16-35 urban + guests Time bands: 20.00-26.00 Jan-Mar 2011 Source GFK/copyright ARMADATA SRL

39. Viewer’s profile by education Target: 16-35 urban + guests Time bands: 20.00-26.00 Jan-Mar 2011 Source GFK/copyright ARMADATA SRL

40. Sony Pictures Entertainment Offers What No One Else Can… The benefit of Sony’s global reach An unlimited number of synergistic opportunities for our distribution partners with Sony Electronics, Sony Music, Columbia Pictures, and Sony PlayStation. A leading programme supplier to all major U.S.networks. A top producer of international programming with locally produced product in key territories worldwide. A strong television library with over 20,000 hours of the world’s best content- garnering over 500 Emmy nominations. A premier feature film library with more than 7500 titles - with over 160 Academy award nominations in the last 10 years alone.

41. Advertising Opportunities SPT Central Europe offers clients a 360° advertising platform. Through our channel, our websites, our local productions, mobile events, and cross-media tie-ups