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Introduction to Internet Marketing (Part Two) Key Concepts Ivan Surjanovic, Copyright 2014 by iPower Lab

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Presentation on theme: "Introduction to Internet Marketing (Part Two) Key Concepts Ivan Surjanovic, Copyright 2014 by iPower Lab"— Presentation transcript:

1 Introduction to Internet Marketing (Part Two) Key Concepts Ivan Surjanovic, ivan@ipowerlab.comivan@ipowerlab.com Copyright 2014 by iPower Lab www.ipowerlab.com

2 Introduction to Internet Marketing (Part Two) Internet Marketing Online Marketing Digital Marketing

3 Internet, intranet and extranet The relationship between access to intranets, extranets and the Internet Source: Source: Chaffey, Dave, Internet Marketing, Pearson Education Ltd.

4 Introduction to Internet Marketing (Part Two) e-Business vs. e-Commerce

5 e-Business and e-Commerce The distinction between buy-side and sell-side e-commerce. Source: Source: Chaffey, Dave, Internet Marketing, Pearson Education Ltd.

6 Introduction to Internet Marketing (Part Two) “i“: Information, information, information! Interactivity (Time’s person of the year: YOU) Integration Individualization

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8 How it works – client/server Information exchange between a web browser and a web server Source: Source: Chaffey, Dave, Internet Marketing, Pearson Education Ltd.

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11 From ConsumerBusinessGovernment To ConsumerC2C : Consumer to Consumer (eBay) B2C: Business to Consumer (Amazon) G2C: Government to Consumer (government services, tax notice) BusinessC2B: Consumer to Business (Priceline, any feedback to business) B2B: Business to Business (P&G and Walmart) G2B: Government to Business (government services, forms) GovernmentC2G: Consumer to Government (tax return) B2G: Business to Government (tax form submission) G2G: Government to Government (exchange of information)

12 7 Cs of a Successful Website Source: Internet Marketing: building advantage in a networked economy. Mohammed R, Fisher R, Jaworski B, Paddisonm McGraw-Hill/Irwin MarketspaceU


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