1. Introduction to Internet Marketing (Part Two) Key Concepts Ivan Surjanovic, ivan@ipowerlab.comivan@ipowerlab.com Copyright 2014 by iPower Lab www.ipowerlab.com

2. Introduction to Internet Marketing (Part Two) Internet Marketing Online Marketing Digital Marketing

3. Internet, intranet and extranet The relationship between access to intranets, extranets and the Internet Source: Source: Chaffey, Dave, Internet Marketing, Pearson Education Ltd.

4. Introduction to Internet Marketing (Part Two) e-Business vs. e-Commerce

5. e-Business and e-Commerce The distinction between buy-side and sell-side e-commerce. Source: Source: Chaffey, Dave, Internet Marketing, Pearson Education Ltd.

6. Introduction to Internet Marketing (Part Two) “i“: Information, information, information! Interactivity (Time’s person of the year: YOU) Integration Individualization

8. How it works – client/server Information exchange between a web browser and a web server Source: Source: Chaffey, Dave, Internet Marketing, Pearson Education Ltd.

11. From ConsumerBusinessGovernment To ConsumerC2C : Consumer to Consumer (eBay) B2C: Business to Consumer (Amazon) G2C: Government to Consumer (government services, tax notice) BusinessC2B: Consumer to Business (Priceline, any feedback to business) B2B: Business to Business (P&G and Walmart) G2B: Government to Business (government services, forms) GovernmentC2G: Consumer to Government (tax return) B2G: Business to Government (tax form submission) G2G: Government to Government (exchange of information)

12. 7 Cs of a Successful Website Source: Internet Marketing: building advantage in a networked economy. Mohammed R, Fisher R, Jaworski B, Paddisonm McGraw-Hill/Irwin MarketspaceU