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Published byDonna Fox Modified over 9 years ago
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Meeting Presentation Prepared for Akamai 11 May 2006
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2 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation + Digital Marketing & Communications + User Interaction Design + Research & Analysis + Emerging Media & Platforms + Customer Acquisition Programs RDVO develops complex digital marketing and user interaction design programs for clients around the globe.
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3 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation Our Clients Financial Services Berkshire Mortgage Commonwealth Financial Delta Dental Fidelity Investments Fiduciary Trust Company Manufacturing/OEM Vicor Corporation MeadWestvaco Polaroid Corporation Eastman Kodak NYPRO/Radius Education + Non-Profit Boston Red Sox Marine Biological Laboratory Trinity Repertory Company Commonwealth of Mass Team Approach Technology + Software CMGi Cuesol Mazu Networks Softrax Corporation Quallaby Corporation Consumer + Retail Church & Dwight MP3i Corporation Sonesta Corporation Stop & Shop Mosquito Magnet Healthcare + Biotech Abbott Laboratories Agencourt Bioscience Genomic Profiling Systems Genzyme Corporation Shire Pharmaceuticals
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4 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation Digital Marketing & Communications Services + User Analysis & Persona Creation + Requirements Development + Competitive Analysis + Prototyping + Information Architecture Planning & Strategy + Design Approach Development + Search Engine Optimization + Site Development + Content Management + eCommerce Implementation + Pay-for-Click & Customer Acquisition
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Project Examples
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6 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation Next Generate Web Applications
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7 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation Next Generation Web Applications
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8 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation eCommerce Applications
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9 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation Embedded User Interface Design
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10 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation Flash and Multimedia Applications
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11 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation Case Study // Agencourt Starting Point: + Lack of positioning or branding + Poor product display + Does not communicate with customers + Does not represent sophistication
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12 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation Case Study // Agencourt
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13 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation Case Study // Agencourt
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14 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation Case Study // Vicor Corporation Project Goals Partner with Vicor to develop their global online business Support innovative web projects designed to outpace competitors
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15 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation Case Study // Vicor Corporation Information ArchitectureWeb Design
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16 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation Case Study // Vicor Corporation Global SitesProduct Marketing Campaigns
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17 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation Case Study // Vicor Corporation Multimedia TrainingInteractive Online Tools
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18 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation Case Study // Vicor Corporation
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19 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation Biotechnology & Healthcare Sites > Abbott Laboratories
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20 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation Biotechnology & Healthcare Sites > Eliza
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21 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation Biotechnology & Healthcare Sites > Genomic Profiling Systems
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22 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation MeadWestvaco
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23 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation MeadWestvaco
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State of the Industry
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25 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation Digital Product Design Site Updates & Modifications Online Marketing Tools
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26 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation Return to Web-Based Businesses Complex Navigation Unclear Call-to-Action Lack of Modern Site Strategies
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27 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation Performance is Key Generate more leads & prospects Differentiate among competitors More contemporary and user-focused design Improved measurement and tracking Initiate traffic-driving campaigns
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28 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation Project Approach PhaseGoalApproach/Deliverables Phase I Strategy & Planning Define a site approach and strategy. + Planning and brainstorming workshops + User research and analysis + Approved strategy and requirements document + Detailed build plan Phase II Solution Design Develop a unique design approach that meets project goals. + Page wireframes and layouts + Design discussions and workshops + Approved final design approach + Usability prototype + Content creation Phase III Implementation, Testing, and Launch Implement the HTML and underlying code to spec. + Setup and configuration of new platform + Coded pages and templates + Development and coding + Testing and quality assurance + Content management integration + Tracking and measurement
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29 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation Delivery Calendar Phase I: Strategy & Planning ▪Week One:Initial strategy workshops ▪Week Two: Presentation of analysis and strategy ▪Week Three: Preliminary site requirements delivered ▪Week Four: Site strategy & requirements finalized Phase II: Design & Prototype ▪Week Five: Site wireframes presented ▪Week Six: Initial designs presented ▪Week Seven: Designs completed Phase III: Implementation ▪Week Nine: Site @ Beta (with Content Management) ▪Week Eleven:Final QA, Testing, and Refinements ▪Week Twelve: Site Launch
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30 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation Redefine the Site Architecture
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31 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation Develop Design Wireframes
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32 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation New Design Concept
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Thank You!
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