1. Direct / Online marketing 17

2. Marketing Strategy in the Digital Age - E-business: uses electronic means and platforms to conduct business.

3. Marketing Strategy in the Digital Age - E-commerce: facilitates the sale of products and services by electronic means.

4. Marketing Strategy in the Digital Age - E-marketing: -Includes efforts that inform, communicate, promote, and sell products and services over the Internet.

5. Direct Marketing The fastest growing form of marketing

6. Benefits to buyers CONVENIENTEASY/PRIVATE WEALTH OF PRODUCTS INFORMATIONINTERACTIVEIMMEDIATE

7. Benefits to sellers LOW COSTEFFICIENT SPEEDY IMPROVED EFFICIENCIES FLEXIBILITY ACCESS TO BUYERS

8. Face to face selling Direct mail Catalogs Telemarketing Direct response TV Kiosks Digital technologies Online marketing Forms of Direct Marketing

9. Direct mail

10. Catalogs

11. Tele Marketing

12. Direct response TV

13. Kiosk marketing

14. Online Online Marketing CLICK ONLY CLICK AND MORTAR

15. Online marketing domains Consumers Targeted Business Buyers Targeted Initiated by Consumers Initiated by Business

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