1. good things happen iLOTTERY ONE YEAR LATER

2. iLOTTERY LAUNCH AUGUST 2014

3. iLOTTERY SALES SALES COMPARISON IN MILLIONS $126 $108 $59 $56 $120 iLOTTERY SALES

4. iLOTTERY RETAIL AS A PERCENT VS RETAIL

5. RETAIL 10% 5% RETAIL goodthingshappen

6. good things happen REVENUE CONTRIBUTIONS TO GOOD CAUSES

7. BRAND NEW PLAYERS 36%

8. YOUNGER PLAYERS 1/3 BETWEEN 18-35

9. MICHIGAN iLOTTERY ATTRACTS YOUNGER PLAYERS GAMES PLAYED 72,000,000

10. RISE OF MOBILE PLAYERS 53% 41% SALES

11. RUNNING THE BUSINESS games user experience payments marketing analysis

12. GAMES

13. CHANNEL OF PLAY

14. single channel multi channel 5-10X

15. USER EXPERIENCE maximize

16. online visitor traffic – 5 years

17. B A testing play online try it free

18. PAYMENTS ALL OF THE ABOVE STRATEGY

19. SHARE OF PAYMENTS

20. innovative payments used exclusively by 20% of players

21. MARKETING player funnel

22. acquisition sources paid search displaydatabaseonline game card direct mail 1% 3% 28% 7% 38%

23. E-COMMERCE VALUE OF DATABASE 64% DEPOSITORS $86.4 MILLION IN SALES

24. ANALYSIS

25. games retention payments site traffic & advertising

26. 4PM 5PM 6PM 7PM 8PM 9PM 10PM 11PM PEAK

28. SCOTT BOWEN DANNY BOGUS questions? thanks