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Published byMilo Hudson Modified over 9 years ago
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E-commerce & E-marketing
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英语班级: 08 级 1B6 专 业:电子商务 小组成员:陶婷婷、徐琼洁、陈旸、 王宏、王懿韵、杨佳妮
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Traditional Definition of E-commerce Business activities conducted using electronic commerce and eletronic business interchangeably. 利用因特网和万维网等技术实现电子数据传 输所进行的商业活动。
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The New Definition E-commerce=EC+TERM+SCM EC: electronic commerce TERM: technology enabled relationship management SCM: supply chain management
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Characteristics of E-commerce Business-to-Business(B2B) Business-to-Consumer(B2C) Consumer-to-Consumer(C2C) Non-business EC 非商业机构间的电子商务 Intra-organizational EC 机构内部的电子商务
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The Advantages of E-commerce Lower transaction Larger purchases per transaction Intergration into the business cycle People can shop in different ways Larger catalogs AdvantagesAdvantages Improved customer interactions
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Shopping on the Internet
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What can we buy online? Here are some good bets: Books and CDs Airplane tickets and other travel arrangements Computers Groceries Medicine Stocks and mutual funds Anything you’d buy from a mail-order catalog
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Here are some Websites china.alibaba.com china.alibaba.com www.taobao.com www.taobao.com www.newegg.com.cn www.newegg.com.cn www.360buy.con www.360buy.con www.amazon.cn www.amazon.cn www.dangdang.com www.dangdang.com
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E-marketing Shopping on the Internet(online shop,Inter -net shop,wetshop or online store) is the process consumers go through to purchase products or services over the Internet.In conlusion,who wants to make businesses sucessfully on the Internet,he needs E-mar -keting.
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E-marketing E-marketing,commonly known as an Internet marketing tool,refer to “how” businesses mar -ket their services and products online. 网络营销,一般认为是互联网上销售工具,指的是 商家如何在网上来推销他们的产品和服务。
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Electronic Market Strategy Making decisions on sales and inventories. 1 Making decisions on consumption.2 Making decisions on price. 3 4 Promotion strategy.
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The principles of E-marketing 1.Know your customer 了解你的客户 2.Use multiple channels to interactive customers 要利用多种渠道与客户互相交流 3.Personalize the customer experience 要使客户的经验成为个人专利 4.Optimize the value of every experience 要优化每个客户的价值
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The principles of E-marketing 5.Develop and maintain a global,customer -centric e-business relationship 要开拓并保持全球的和以客户为中心的电子商务关系 6.Leverage and extend the ecosystem 要有效地调控和拓展生态系统 7.Cultivate an organizational culture based on e-business excellence and innovation 要培育基于电子商务的优点和创新上的企业文化
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The End 谢谢观赏!
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