1. Welcome to Social Media Pro Brought to you by Duct Tape University Carolyn Higgins Fortune Marketing Company

2. Coaching Call Recordings Visit: www.fortunemarketingcompany.com/recordings/ All class recordings will be posted within 48 hours Session 1 – Orientation is there, just click on the link to listen to the mp3

3. Week #1 of Social Media Pro Creating a Strategy Action Steps ◦ Create Google Alerts for your name, company, competitors, and journalists ◦ Set-up Google Reader and subscribe to 5 industry or related blogs ◦ Set-up twitter account and save searches for your name, competitor and several keywords phrases

4. Discussion Format 10 minutes of “floor time” ◦ 5 minutes to present their ideas/links/questions ◦ 5 minutes to receive feedback from group members and Coach Any unused time will be reallocated to other users who need it.

5. Discussion Format Share your best idea you got from the materials in the week’s Session Tell the group what was the best thing you learned from the week’s lesson Reference any links or resources you found that is relevant to the session and that will help group Questions/issues you have

6. Dan Twitter no longer provides RSS for Saved Searches ◦ NutshellMail Google Reader play option

7. Twitter 3 rd Party Tools Tweetdeck, Hootsuite, Seesmic all allow you to save searches TweetBeep.com – Alerts for Twitter Most 3 rd party tools don’t support “near” and “within” ◦ Works with Twitter + NutshellMail Twitter owns Tweetdeck so more functionality may come

8. Dennis

9. Evan Blogs

10. Frances

11. Sean

12. Did You Try… Searching for tweets that look like questions? Searching based on location? “none of these words”

13. Up Next Claiming your digital “real estate” ◦ How you will get found Google Yourself (and your firm) before you start Make sure your profile(s) reflect your marketing strategy – who you help and what you do

14. Assignment for Next Week Complete Session Two of Social Media Pro ◦ Create Flickr, Slideshare, YouTube, and PitchEngine accounts ◦ Create LinkedIn and Facebook profiles ◦ Create Google, Yahoo, and Bing Local profiles ◦ Create your Google Personal profile ◦ Bonus: Get your Podcast set-up Complete your checklist Email Carolyn your questions by Monday 8/15 3 pm