1. Using YouTube Videos to Communicate Science Nancy N. Soreide, Tracey Nakamura, Michael Dunlap NOAA Pacific Marine Environmental Laboratory AMS Meeting, January 2011, Seattle, WA

2. Arctic Report Card 2010 YouTube video embedded in slide … or play from YouTube or local video fileYouTubelocal video file

3. Why? Can tell a complicated story easily Encapsulates it clearly in a few moments Reaches a wide audience Speaks for you all the time ….. even when you aren’t there Helpful with press releases ….. helps the media get the story straight Play from YouTube or local video fileYouTubelocal video file

4. Click to play on YouTube or video fileYouTubevideo file

5. Click to play on YouTube or video fileYouTubevideo file

7. Why YouTube? Servers – Support streaming of large, long videos, in HD, with audio – Handle peak loads Services – Video resolution matched to available bandwidth – Audio support (voice over, music, closed captioning for Section 508 compliance) – Videos organized by topic with Playlists – Usage statistics and analysis YouTube Servers & Services!

8. Users with fast internet can play videos in HD

9. Closed captioning available for Section 508 compliance

10. “Playlists” organize videos by topic

11. Video usage statistics Number of views How people found it Links to it Hot spots

12. How do people find your videos? Web pages link to it or embed it – Your web pages; other’s web pages YouTube – your YouTube channel – YouTube suggests “videos of interest” – YouTube search function – YouTube subscription service sends a notice to subscribers when you post a new video

13. How hard is it to make a video? What is your story? – Aim for simple story in short 1-3 minute video Explanatory text written on video (e.g., North Pole web cam videos) Voiceover (e.g., Arctic Report Card, Chile tsunami) No added audio or text (e.g., tsunami propagation animations) – Stage directions or storyboard Visuals – Photos, science graphics, animations, video clips or Google Earth animations – Public domain images from NOAA, Wikimedia Commons… Audio – Voiceover or music or both – Public domain music e.g., Free Music Archive, http://freemusicarchive.org/ Home movie-making software – Inexpensive, e.g., under $100 (we use Sony Vegas Movie Studio) YouTube channel – Enterprise Level Agreement for YouTube channel – YouTube free upload (if consistent with organizational regulations)

14. NOAA PMEL YouTube channel www.youtube.com/noaapmel