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Published byWendy Strickland Modified over 9 years ago
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Project START – Success Through Assistive Rehabilitative Technology Mississippi Department of Rehabilitation Services
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Marketing Plan Radio Television AT Awareness Week Mini Conferences Focus on Rural and Underserved Areas
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Marketing Plan w A media campaign for Project START was developed that targeted two audiences with two separate spots in radio and television advertising. One spot targeted potential consumers/clients while the other targeted individuals with AT equipment to donate.
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Partnerships w Two Men & Truck w Independent Living Centers w Durable Medical Companies w Technology Vendors w Department of Education
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Partnerships w United Methodist Churches w Baptist Churches w Health Departments w Veterans Administration
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Outcomes w Received 73 Donations w Trained 560 consumers
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Increased Access w 25 Computers w 20 Mobility w 1 Lift w 3 Transfer Boards w 25 Repairs w Savings $29,523.60
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How to find us: w Dorothy Young w 1-601-987-4872 w dorothy.young@mdrs.state.ms.us w Visit the Project START webpage at www.msprojectstart.org www.msprojectstart.org
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