1. Business Name: Freshness Logo: A piece of mint leaf Yunqi Lin 11th Grader in Excel High School 17 yrs

2. 30 Second Pitch/Hook A clothing shop For teens & young adults Fashionable Color, moods & personalities Fine material Self expression

3. The 30 Second Pitch/Hook Are your clothes fully express you? Don’t you want to have fashionable clothes to express who you are? Don’t you want to always have a fresh day? That’s why I plan to have this clothing shop. It helps you to express your feeling and personality and its fine material provide you a fresh day...

4. Business Profile A clothing shop with my own brand. I choose it because I love clothes and I want to have a positive brand establishes freshness Retail, also manufacturer Provide customers fashionable clothes My business will be Limited Liability Company because I will need people to invest, start, and advertise my business since I don’t have the capital to do so.

5. Product Description Different colors indicate different moods and characteristics. Logo is a piece of mind leaf, indicates freshness. Satisfy customer’s self expression and the fine material gives the customers a fresh day. Qualification - I know what people, especially teens need - I am sensitive to numbers - I love clothes and I know the trend

6. Market Analysis The U.S. textile growth rate is 4.3% - Trade deficit reaches $88.9 billions - From surveys and observation, people tend to follow the new trend in Asia and Europe. - National target population:10.7mil. Regional (MA): 21,697 Total Population (by age and gender) National : 10.7 million Regional (MA): 21,697 Average Income (of target bracket) $200 billion Potential Market Size National : 1 millions Regional: 22,000

7. Consumer File Location: School, shop in malls or downtown Population: 13yr – 21yr, female, students or young adults Personality: active, loves sports and creative, hang out a lot Behavior: They like to follow the trend, care more about style, only wear if they like, fond to specific brands like Abercrombie Income bases on job and family

8. Competition CompetitorPriceQuality Greatest Strength Greatest Weakness Marshalls Medium Location Always a mess Macy’s Medium LocationStyle AE Medium - High GoodQualityLocation Competitive Advantage: - Fashionable - Quality (fine material) - Location

9. Marketing Mix Price: Shirts $15-38, Sweat Shirts $28-68, Jackets $50-100 -affordable, worthy Place: Downtown and Malls -Teens shop there Product: -Fashionable, affordable, and comfortable Promotion: -Improve the living or studying condition of the young people through charities

10. Marketing Plan PhaseMethodDescriptionCost Awareness Through mails, radios, and TV commercials Mail to homes. Radio in the morning and evening. $400 Purchase Buy clothes get attachments and little jewelries. Attachments and jewelries based on the price of purchase $200 Retention First, the products must be good, second, send coupons and Send home coupons, anytime, based on purchases $100