1. Staunton Creative Community Fund Investing in Entrepreneurs Executive Business Plan Presenters: Dallas, King, Reed & Wampler Photograph by Peter Aaslestad

2. history

3. the arts

4. opportunity

5. The Staunton Creative Community Fund revitalizes communities by supporting and funding local entrepreneurs. - from webpage

6. support local residents as they work to revitalize their neighborhoods assist start-up nonprofits with grassroots organizing and fundraising finance creative entrepreneurs who create jobs and fill storefronts and provide access to economic opportunities for traditionally underserved populations

7. GOALS Year 1 organize, get a few microloans out, establish the process Year 2 raise funds, aggregate, capitalize Year 3 deploy capital and make loans

8. FACTS Loans dispersed: 2007: 4 2008: 2 2009: 4 Available in 2010: $500,000 Maximum loan $35,000

9. Innovative Marketing Workshops Media Events Community organizations

10. Workshop Option 1 “Who wants free money?” Generate buzz Opportunity to present the SCCF

11. Workshop Option 2 Target entrepreneurs currently writing a business plan Consultative seminar approach

12. Workshop Option 3 Intensive seminar “MBA in a week” approach

13. Involvement Beyond the Workshop Stimulate conversation Invite people to brainstorm ideas Consider publishing an entrepreneurial directory Social media facebook

14. Getting the word out: Recommendations for Innovative Marketing: 1. New Message - Old Media 2. Established Events 3. Signature Event

15. New Message - Old Media And they're closing all the factories down Out in Bethlehem they're killing time Filling out forms Standing in line. from “Allentown” by Billy Joel (1982).

16. New Message - Old Media Human Interest Story SCCF has money and wants to lend unique place in the economic landscape Public Relations can be used as a tool for generating earned media.

17. Exploit Existing Events Create fun contests and information centers Increase awareness and generate earned media. Example: Green Business contest at Staunton’s Earth Day celebration

18. A Signature Event Business Competition*  judged by local business people  sponsored by educational institutions in the SCCF footprint. *modeled after the Cupid Cup at University of Maryland "We want big ideas. We want transformation," Plank said. "This is not a business plan competition. This is a business competition.” - Kevin Plank, Baltimore Sun, 05/07/2010

19. WHAT? Community Organizations

20. Where? When? Who? WHY?

21. “to provide service to others, promote integrity & advance world understanding, goodwill, and peace through its fellowship of business, professional, and community leaders. District 7570 72 clubs www.rotary.org “dedicated to improving communities and building a better America through Fellowship, Goodwill and Community Service” Woodrow Wilson Ruritans 31 Clubs www.myruritan.org “to empower volunteers to serve their communities, meet humanitarian needs, encourage peace & promote international understanding through Lions clubs” District 24-C 54 Clubs www.lions24c.com “serving the children of the world” 9 Clubs www.kiwanis.org

22. www.elks.orgwww.elks.org www.foe.com www.mooseinlt.org www.freemason.org www.woodmen.orgwww.foe.comwww.mooseinlt.orgwww.freemason.orgwww.woodmen.org

23. www.greateraugusta.com www.greaterverona.com www.bni-shenandoahvalley.com

24. www.score.org

25. www.virginiavalley.comwww.virginiavalley.com www.staunton.va.us www.virginia.orgwww.staunton.va.uswww.virginia.org www.waynesboro.va.uswww.waynesboro.va.us www.waynesborodowntown.org www.augustafreepress.comwww.waynesborodowntown.orgwww.augustafreepress.com

26. www.uva.eduwww.uva.edu www.jmu.edu www.emu.edu www.mbc.edu www.abg.org www.fbla-pbl.orgwww.jmu.eduwww.emu.eduwww.mbc.eduwww.abg.orgwww.fbla-pbl.org http://www.electroniccampus.org/school_logos/CFNC/Blue_Ridge_Community_College/blue_ridge_logo.gif

27. Capture the Value (Laszlo, 2010, p.136) with BOARD UTILIZATION Bill Hamilton Hugh Westfall Eric Curren Wanda Stevens Maggie Ragon

28. “Diversity builds diversity.” (M. Meisel, Shenandoah National Park, May 22, 2010)

29. References Collins, J. (2005). Good to great and the social sectors. New York: Harper Collins Curren, E. (n.d.). Staunton Creative Community Fund: About. Retrieved May 23, 2010, from SCCF website: http://stauntonfund.wordpress.com/about/http://stauntonfund.wordpress.com/about/ Drucker, P.F. (1985). Innovation and entrepreneurship. New York: Harper & Row Graham, C. (2010, April 14). Fund fosters growth of small business in Staunton. Augusta Free Press. Retrieved from http://augustafreepress.com/2010/04/14/fund-fosters-growth-of-small-business-in-staunton/ http://augustafreepress.com/2010/04/14/fund-fosters-growth-of-small-business-in-staunton/ Joel, W. (1982). Allentown. On The Nylon Curtain [record]. New York: Columbia Records. Laszlo, C. (2008). Sustainable value: how the world’s leading companies are doing well by doing good. Stanford: Stanford University Press. Oster, S., Massarsky, C., and Beinhacker, S., (eds.) (2004). Generating and sustaining nonprofit earned income. San Francisco: Jossey-Bass. Smith, A. E. (2010). “Stewardship design principles.” Presented during EMU MBA class Stewardship, Innovation and Social Entrepreneurship, Harrisonburg, VA. May 18, 2010.

30. Image References Slide 1: Streetscape: Retrieved May 30, 2010, from http://aaslestad.files.wordpress.com/2009/08/bev-_s3-banner.jpghttp://aaslestad.files.wordpress.com/2009/08/bev-_s3-banner.jpg Slide 2: Stonewall Jackson Hotel (outdoor photo): Retrieved May 30, 2010, from http://www.valleyconservation.org/images/Stonewall_Jackson.jpg http://www.valleyconservation.org/images/Stonewall_Jackson.jpg Stonewall Jackson Hotel (indoor photo): Retrieved May 30, 2010, from http://thesummitstudio.com/wpcontent/uploads/2009/06/stonewalljackson_5.jpg http://thesummitstudio.com/wpcontent/uploads/2009/06/stonewalljackson_5.jpg Stonewall Jackson Hotel (print): Retrieved May 30, 2010, from http://spec.lib.vt.edu/imagebase/norfolksouthern/T1/NS5545.GIF http://spec.lib.vt.edu/imagebase/norfolksouthern/T1/NS5545.GIF Slide 3: Blackfriar Playhouse, Staunton: Retrieved May 30, 2010, from http://farm3.static.flickr.com/2675/3954887628_3ec58975ed.jpg http://farm3.static.flickr.com/2675/3954887628_3ec58975ed.jpg Banner: Retrieved May 30, 2010, from http://4.bp.blogspot.com/_ewUmEmxkvTY/S8J4uEcbqBI/AAAAAAAAP4E/6lC1ouV-884/s1600/8.jpg Slide 4: Storefronts: Retrieved May 30, 2010, from http://www.mbc.edu/images/about/downtown_staunton2.jpghttp://www.mbc.edu/images/about/downtown_staunton2.jpg Streetscape: Retrieved May 30, 2010, from http://aaslestad.files.wordpress.com/2009/08/bev-_s3-banner.jpghttp://aaslestad.files.wordpress.com/2009/08/bev-_s3-banner.jpg Pufferbellies: Retrieved May 30, 2010, from http://www.pufferbelliestoys.com/uploads/dsc_0640.jpghttp://www.pufferbelliestoys.com/uploads/dsc_0640.jpg Slide 13: Facebook: Retrieved June 2, 2010, from http://atlantaprintmakersstudio.org/logos/facebook_logo.jpghttp://atlantaprintmakersstudio.org/logos/facebook_logo.jpg Slide 17: Freddie the Freeloader: Retrieved June 1, 2010, from http://www.wliw.org/21pressroom/images/redskelton/RED7.jpg http://www.wliw.org/21pressroom/images/redskelton/RED7.jpg Slide 21: Rotary: Retrieved May 30, 2010, from www.rotary.org; Ruritan: www.myruritan.org; Lions: www.lions24c.com ; Kiwanis: www.kiwanis.orgwww.rotary.orgwww.myruritan.orgwww.lions24c.comwww.kiwanis.org Slide 22: Elks: Retrieved May 30, 2010, from www.elks.org; FOE: www.foe.com; Loyal Order of Moose: www.mooseinlt.org; Freemason: www.freemason.org; Woodmen of the World: www.woodmen.orgwww.elks.orgwww.foe.com www.mooseinlt.orgwww.freemason.orgwww.woodmen.org

31. Image References Slide 23: Chambers of Commerce: Retrieved May 30, 2010, from www.greateraugusta.com; www.greaterverona.com; www.bni-shenandoahvalley.comwww.greateraugusta.comwww.greaterverona.com www.bni-shenandoahvalley.com Slide 24: SCORE: Retrieved May 30, 2010, from www.score.orgwww.score.org Slide 25: Retrieved May 30, 2010, from www.virginiavalley.com; www.staunton.va.us; www.virginia.org; www.waynesboro.va.us; www.waynesborodowntown.org; www.augustafreepress.comwww.virginiavalley.comwww.staunton.va.uswww.virginia.org www.waynesboro.va.uswww.waynesborodowntown.orgwww.augustafreepress.com Slide 26: Educational Institutions: Retrieved May 30, 2010, from www.uva.edu; www.jmu.edu; www.emu.edu; www.mbc.edu; www.abg.org; www.fblapbl.org; http://www.electroniccampus.org/school_logos/CFNC/Blue_Ridge_Community_College/blue_ridge_logo.gifwww.uva.eduwww.jmu.eduwww.emu.edu www.mbc.eduwww.abg.orgwww.fblapbl.org http://www.electroniccampus.org/school_logos/CFNC/Blue_Ridge_Community_College/blue_ridge_logo.gif Slides 5-31: Streetscape: Retrieved May 30, 2010, from http://aaslestad.files.wordpress.com/2009/08/bev-_s3-banner.jpghttp://aaslestad.files.wordpress.com/2009/08/bev-_s3-banner.jpg