1. FASHION LUXURY BRANDS IN JAPAN AND CHINA

2. INDEX Phase 1: Japan discovers fashioin luxury brands (1960 – 1970)
Phase 2: The years of economic boom ( )
Phase 3: The fashion luxury brands enter directly in the Japanese market (1980 ~)
Phase 4: The fashion luxury brands recognize the strategic importance of the Japanese market (2000 ~)
New Phase? The de-escalation / the development of the Chinese market ( )

3. The evolution of the Japanese customers during the various expansion phases of the Fashion Luxury Brands
Phase 2
economic boom
Phase 3
luxury brands enter directly in the 　　　　　　　　　　　　　　　　Japanese market
Phase 4
recognition of the strategic importance
Phase 1
JP discovers fashion

4. Phase 1 Japan discovers Fashion Luxury Brands (1960 – 1970)
the phase of the importers / the Japanese distributors: the pioneers:
Motoyama – Sun Motoyama: Gucci, Hermes, Ferragamo, Etro, Bally
Horita – Sanki Shoji: Prada, Krizia, Cartier, Hugo Boss, Max Mara
Kashima – Sannfreres: Louis Vuitton, Versace, Valentino
Customer profile: top of the pyramid

5. Phase 2 The years of economic boom (1970 -1980)
The Japanese tourists “discover” the European shopping capitals
Customer profile: upper part of the pyramid

6. The Joint ventures phase
Phase 3 The fashion luxury brands enter directly in the Japanese market (1980 ~)
The Joint ventures phase
The growth in the Department Stores
Customer profile: middle upper part of the pyramid

7. 2001 Hermes (Ginza) – Renzo Piano
Phase 4 The fashion luxury brands recognize the strategic importance of the Japanese market (2000 ~)
2001 Hermes (Ginza) – Renzo Piano
2003 Prada (Omotesando) – Herzog & de Meuron
2004 Chanel (Ginza) – Peter Marino
2004 Tod`s (Omotesando) – Toyo Ito
2006 Gucci (Ginza) – James Carpenter
2007 Giorgio Armani (Ginza) - Massimiliano Fuksas
Customer profile: the whole pyramid

8. 2001 Hermes (Ginza) – Renzo Piano

9. 2003 Prada (Omotesando) – Herzog & de Meuron

10. 2004 Chanel (Ginza) – Peter Marino

11. 2004 Tod`s (Omotesando) – Toyo Ito

12. 2006 Gucci (Ginza) - James Carpenter

13. 2007 Giorgio Armani (Ginza) - Massimiliano Fuksas

14. New phase? The de-escalation / the development of the Chinese market (2008 - 2012)
2008 the collapse of U.S. bank Lehman Brothers: the bursting of the bubble?
2009 Louis Vuitton gives up the plan of opening a new mega store in Ginza, Gap takes over the location
2009 expansion of the fast fashion brands
2010 China overtakes Japan and becomes the world second largest economy and luxury market (after U.S.A.)
2011 Gap opens a new store in Ginza in the former location of Louis Vuitton
Customer profile: middle upper part of the pyramid

15. 2011 GAP (Ginza)

16. Hong Kong

17. Hong Kong Harbor City Opening date: 1966
Harbour City houses around 700 shops, including 50 restaurants and 2 cinemas

18. Hong Kong Central Opening date: (2000 ~ )

19. Hong Kong IFC Mall Opening date: July 2003

20. 2010 China overtakes Japan and becomes the world second largest luxury market

21. Beijing China World Mall Opening date: 1990
Beijing China World Mall Opening date: The first shopping mall in China.

22. Beijing Shin Kon Place Opening date: April 2007

23. Shanghai Plaza 66 Opening date: April 2001

24. Shanghai IFC Mall Opening date: 2010

25. Shenzhen Mix City Mall Opening date: April 2004 The Mall houses the largest boutique Gucci, Prada and Louis Vuitton present in the Asia-Pacific region.

26. Guangzhou La Perle Opening date: January 2004

27. Hangzhou Hangzhou Tower Opening date: 2008

28. Chengdu Landmark Opening date: September 2010

29. Shenyang Charter Opening date: 2006

30. Macau Wynn Opening date: September 2006

31. GRAZIE
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