1. What is Globalisation? Brainstorm 20 words that you associate with Globalisation

2. Objectives: To understand the concept of globalisation
To assess the impact of globalisation on differing parties
HW:

3. The Characteristics of Globalisation
“Globalisation describes the processes that have resulted in ever closer links between the world’s economies in terms of trade, investment, production, the transfer of technology and the migration of people”.
Globalisation means that the world has become ‘smaller’ and ‘flatter; it is more interconnected than ever before. Almost any product or service can be produced almost anywhere in the world with resources that originate almost anywhere.
The internet has revolutionised and speeded up globalisation allowing consumers, firms and governments greater opportunities to exchange information and resources .
Globalisation occurs through the presence of global brands and through global sourcing.

4. Features of a Globalising World
Global Economy
Global Trade Shifts
Capital Flows
Labour Migration
Global Supply Chains
Global Brands
Globalisation is a process of making the world economy more inter-dependent
It is also bringing about a change in the balance of power in the world economy

5. Features of a Globalising World
Global Economy
Global Trade Shifts

6. Features of a Globalising World
Global Economy
Global Trade Shifts
Capital Flows

7. Features of a Globalising World
Global Economy
Global Trade Shifts
Capital Flows
Labour Migration

8. Features of a Globalising World
Global Economy
Global Trade Shifts
Capital Flows
Labour Migration
Global Supply Chains
Airbus global workforce,
rough figures, around 2012
Total 57,000 +
France 22,500 +
Germany 21,000 +
UK 9,500 +
Spain 2,900 +
India 1,800
China 1,150 US
Russia ?

9. Features of a Globalising World
Name the top 10 brands in the world
Global Economy
Global Trade Shifts
Capital Flows
Labour Migration
Global Supply Chains
Global Brands
Top EU brand?
Top UK brand?
To 10 global brands, from Brand Directory – all US except Samsung. Top EU brand T-Mobile (14th German) , top UK brand is Vodafone

10. Top 10 Global Brands

11. Definition of Globalisation…

12. Application & research…
Task: Research a firm of your choice and create a poster on the impact that globalisation has had on the company (advantages & disadvantages)

13. Globalisation & The USA
Listen to Barack Obama’s speech before becoming President in List 5 Globalisation related economic issues that he identifies that the USA needs to face and come to terms with in the twenty first century.
What economic policies does the USA need to adopt to benefit from Globalisation in the future?

14. Factors promoting Globalisation
A reduction in protectionist barriers to trade in the World Economy.
A reduction in international capital movement restrictions; encouraging Foreign Direct Investment (FDI).
Developments in IT and falling communication costs.
A fall in real transport costs.
Liberalisation of domestic markets; the growth of Multinational Companies (MNC’s).

15. Effects of Globalisation – Winners & Losers
Have these workers benefited or been disadvantaged by Globalisation?
A Blue Collar Worker in the USA
The bosses of MNC’s
A University Graduate from India
Factory workers in China

16. Advantages of Globalisation Disadvantages of Globalisation
Rank them in order of importance; 1 = Most Important & 8 = Least Important
Advantages of Globalisation
Disadvantages of Globalisation
It allows developing countries to create jobs in their domestic
economies.
Consumers across the world have access to more of the
goods and services that they want.
It can help to relieve poverty through economic growth and
development.
It helps to improve education across the world in terms of
literacy and skills.
Higher living standards for more people.
Enjoyment of global brands. For consumers
Spreading of best practice and technology transfer.
Improved medical supplies that can increase life expectancy.
Manufacturing jobs that used to be located in Europe and USA
are now located in Asia where costs and wages are lower.
Has globalisation offered people too many choices and are we
capable of making the right decisions?
It has made some jobs more insecure and made stable lives
more difficult to achieve.
It has contributed towards global warming and climate change.
Widening gap between rich and poor; increased inequality.
Exploitation of workers in developing countries.
Resource depletion.
MNC’s can exploit and fail to invest in the host nation.

17. Globalisation Review Definition. Characteristics.
Factors promoting globalisation.
Winners & Losers.
Advantages & Disadvantages.