1. You’ve Successfully Attracted a Twitter Following Now What? @VictoriaHarres #w2e #twtNowWhat

2. 2 #w2e #twtNowWhat @VictoriaHarres #w2e #twtNowWhat @VictoriaHarres Where are the followers?

3. 3 #w2e #twtNowWhat @VictoriaHarres “The Twitter account is starting to get a following, Mitch. A few clients, a journalist and a couple of PR people.”

4. 4 #w2e #twtNowWhat @VictoriaHarres #w2e #twtNowWhat @VictoriaHarres We need a plan!

5. #w2e #twtNowWhat @VictoriaHarres Personality has replaced the brand logo.

6. 6 #w2e #twtNowWhat @VictoriaHarres 47 52 53 62 41 71 64 6165 Klout Score #w2e #twtNowWhat @VictoriaHarres

7. 7 #w2e #twtNowWhat @VictoriaHarres The Many Hats of a Brand Twitterer Publisher Editor Copywriter Customer Service Rep Community Manager Promoter Marketer Crisis Communicator PR IR CSR Sales Teacher Humble Servant #w2e #twtNowWhat @VictoriaHarres

8. 8 #w2e #twtNowWhat @VictoriaHarres Scaling For a Growing Audience #w2e #twtNowWhat @VictoriaHarres

9. #w2e #twtNowWhat @VictoriaHarres PR MKG SALES CONVERSATION SOCIAL MEDIA YOUR INDUSTRY @REPLIES & RETWEETS Editorial Guidelines

10. 10 #w2e #twtNowWhat @VictoriaHarres Self Promotion < 10 %

11. #w2e #twtNowWhat @VictoriaHarres Building a Twitter Team #w2e #twtNowWhat @VictoriaHarres

12. #w2e #twtNowWhat @VictoriaHarres ^cc

13. #w2e #twtNowWhat @VictoriaHarres Sharing Responsibilities * Who is the twitter voice/lead? * Who monitors for @replies and when? * Who responds and when? * Who schedules promotional tweets? * Who contributes what to the total content? * Who makes the final call? * What are the tools?

14. #w2e #twtNowWhat @VictoriaHarres The Tools oneforty.com/PRNewswire/pr-toolkit

15. #w2e #twtNowWhat @VictoriaHarres

16. #w2e #twtNowWhat @VictoriaHarres Elements of a Team Strategy Guidelines for team members * Engagement plan * Team schedule * Content strategy * Assignments

17. #w2e #twtNowWhat @VictoriaHarres Content Strategy

18. 18 #w2e #twtNowWhat @VictoriaHarres Crisis Plan

19. #w2e #twtNowWhat @VictoriaHarres A welcome customer tweet and the challenging road that got us there…

20. 20 #w2e #twtNowWhat @VictoriaHarres Connecting The Dots Within The Organization TWITTER PRMARKETING EXECUTIVE SUITE SALES CUSTOMER SERVICE HRPRODUCTS

21. 21 #w2e #twtNowWhat @VictoriaHarres Connecting The Dots Within The Organization TWITTER PRMARKETING EXECUTIVE SUITE SALES CUSTOMER SERVICE HRPRODUCTS @ @ @ @ @@ @ @ @ @ @ @ @ @ @ @

22. 22 #w2e #twtNowWhat @VictoriaHarres The Internal Rolodex * Who are your key contacts in each department or division? * Who can make the really big decisions? * Who holds the passwords? * Who in senior management will pick up a phone and call a client when needed?...after hours? * Who are your champions in the boardroom?

23. 23 #w2e #twtNowWhat @VictoriaHarres Flipboard #w2e #twtNowWhat @VictoriaHarres

24. 24 #w2e #twtNowWhat @VictoriaHarres

25. @Audience_w2e THANKS for your time today. #yourock! Victoria Harres @PRNewswire @VictoriaHarres victoria.harres@prnewswire.com Many thanks to Alfred Hitchcock and Universal Pictures for filming one of my favorite movies, The Birds and for many of the images in this presentation.