1. B2B Marketing University Melbourne

2. B2B Marketing University Wireless Access Code - ??? Lee check on this- wireless by venue Twitter Hash Tag - #B2BUniversity *Prize given at end of conference for attendee who sends the most tweets

3. Thank you to our seminar sponsors Australian Direct Marketing Association Principal Sponsor Venue PartnerPrint partner Event Supporter Direct Mail Partner

4. B2B Marketing University Melbourne

5. Goal: Education + insights to tackle the rapidly changing world of B2B Marketing Twitter: #B2BUniversity

6. Schedule Twitter: #B2BUniversity 12:30 – 12:45 PM – Opening Remarks 12:45 – 1:30 PM – Understanding the Science of B2B Marketing 1:30 – 2:15 PM – A Process-based Approach to Managing the Buyer Dialog 2:15 – 2:45 PM – Break 2:45 – 3:30 PM – Powering the Nurture Dialogue: Automating Nurture Programs 3:30 – 4:15 PM – The Influence of Social Media on B2B Marketing 4:15 - 5:00 PM – Roundtable | Marketers’ Experiences 5:00 – 6:30 PM – Drinks + Networking

7. Final notes Tweeting? –#B2BUniversity –Prizes for top tweeters… WiFi Available Presentations + materials? –Available for download post-event Educate + network + Interact Twitter: #B2BUniversity

8. B2B Marketing University Melbourne

9. Speakers Andrew HausseggerAndrew Haussegger, Managing Director, Green Hat Katie Finlayson, Cross Business Team Manager, Demand Programs, IBM *Pre recorded presentation * Carlos HidalgoCarlos Hidalgo, CEO, The Annuitas Group Will SchnabelWill Schnabel, Global Vice President, Business Development, Silverpop Joel NortonJoel Norton, Chief Strategy Officer, Boost Marketing

11. B2B Marketing University Sydney