1. Managing the Twitterverse “Engagements CAN be short & sweet!” Ian Cleary RazorCoast & RazorSocial

2. What is Twitter? Slide  2

3. NEWSPAPER INDUSTRY…

4. Your online presence is not just your website It is the sum of everything on the web across all of your channels

5. YOUR WEBSITE IS STILL YOUR HOME…

6. TWITTER IS YOUR EXTENSION

7. THE POWER OF TWITTER Slide  7

8. WHO SHARED IT? Slide  8

9. THE MOST COMPLICATED TWEET! Who is sending it Shortlink Hashtag Mention (i.e. include another user’s Twitter handle)

10. WHAT VALUE DOES IT BRING?

11. 1. INTERACT WITH YOUR CUSTOMERS Your customers are on Twitter and so should you

12. 2. GET ATTENTION FROM JOURNALISTS

13. 3. ADD PEOPLE TO YOUR FUNNEL Social Media, Blog Content Website Visitors Opt-in forms Subscribers Build trust with more content (e.g. newsletters, guides, suggested itineraries, etc) Leads Targeted offers Sales Referral incentives Referrals

14. 4. SELL YOUR PRODUCTS

16. 5. CREATE MORE AWARENESS

17. 6. BECOME A YOUTILITY – BE REMEMBERED

18. 7. LEARN FROM OTHERS

20. 1. USE BUFFER / BULK BUFFER TO SCHEDULE CONTENT www.BulkBuffer.com

21. 2. USE HOOTSUITE TO MANAGE TWITTER

22. TRACK RELEVANT KEYWORDS

23. NEW COLUMN CREATED

24. MANAGING MULTIPLE PLATFORMS

25. SENDING AND SCHEDULING..

26. LISTS Grouping Tweets together Following groups of people

27. TWITTER LISTS Twitter Lists - Tweets from a “group” of Twitter users

28. ADD PEOPLE TO THE LIST 28

29. 3. MENTION PEOPLE TO GET THEIR ATTENTION

30. 4. USE MANAGE FLITTER FOLLOW INFLUENTIAL PEOPLE TO GET MORE FOLLOWERS Search through Twitter profiles to find relevant people to connect with Find influencers in your industry (travel bloggers, journalists, etc)

31. 5. ANALYZE YOUR TWEETS WITH TWITONOMY

32. 7. TRACK RELEVANT HASHTAGS

33. 8. PUT YOUR INNOVATIVE HAT ON Competitions - Pub and Hotel #tweetandstay uses a simple sweepstakes formula Launch of a Pub – used hashtag #1sttweeteats to give away free meals and spread the word Tweetups with local businesses that are active on Twitter

34. CRACKBIRD Only take bookings over Twitter Include #tweetseats and you could get some free food Answer customer queries Generates a great buzz, followers are engaged

35. 7. FIND THE BEST TIME TO TWEET (SOCIALBRO, TWERIOD)

36. 9. JOIN IN ON RELEVANT TWEETCHATS

37. IF ALL ELSE FAILS…