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Current awareness: harnessing the power of social media Tom Roper, Clinical Librarian, Brighton and Sussex NHS Library and Knowledge

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Presentation on theme: "Current awareness: harnessing the power of social media Tom Roper, Clinical Librarian, Brighton and Sussex NHS Library and Knowledge"— Presentation transcript:

1 Current awareness: harnessing the power of social media Tom Roper, Clinical Librarian, Brighton and Sussex NHS Library and Knowledge Service @tomroper

2 West Sussex (as it used to be) Primary Care Librarian, serving primary care and community –56 GP practices grouped in six localities – Adur, Arun, Chanctonbury, Chichester, Regis and Worthing –Sussex Community NHS Trust: 4,300 staff serving 1 million people in West Sussex and Brighton and Hove (biggest in NHS South of England) Two-thirds of West Sussex, 482,000 people

3 West Sussex 56 GP Practices 1 acute NHS hospital trust 6 NHS community hospitals Over 200 Community Nurses and a wide range of community teams Over 50 NHS Dental Surgeries Around 95 Community Pharmacies

4 West Sussex health needs One of the oldest populations in England –Over 23% of population aged over 65 (compared to average for England c.16%). Our population is ageing –By 2016 there will be 11% more people aged over 85 living in Coastal West Sussex. We have areas of high deprivation –Some areas on the coastal strip are among the 10% most deprived in the country. With age comes disease –Number of people with long-term conditions such as COPD, diabetes and dementia increasing –By 2026 there will be around 3,200 more people living with dementia

5 The power of social media From Intel, March 2013

6 Why did we want to use social media? Part of our online brand Engage and converse with users and non- users Visibility to the great and good: –https://twitter.com/LisaSaysThishttps://twitter.com/LisaSaysThis Some urgent messages to convey http://www.ksslibraries.nhs.uk/.../tom_roper_ social_media_business_case.dochttp://www.ksslibraries.nhs.uk/.../tom_roper_ social_media_business_case.doc

7 Relaxation of censorship

8 Changing attitudes NHS Employers: HR and social media in the NHS –http://www.nhsemployers.org/Aboutus/Publicatio ns/Documents/HR-social-media-NHS.pdfhttp://www.nhsemployers.org/Aboutus/Publicatio ns/Documents/HR-social-media-NHS.pdf GMC: Doctors’ use of social media –http://www.gmc- uk.org/guidance/ethical_guidance/21186.asphttp://www.gmc- uk.org/guidance/ethical_guidance/21186.asp And now –http://www.nhsemployers.org/Aboutus/Publicatio ns/Documents/Social_media_for_chief_executive s_Guide.pdfhttp://www.nhsemployers.org/Aboutus/Publicatio ns/Documents/Social_media_for_chief_executive s_Guide.pdf

9 Worthing flood

10 Business case Communications objectives Risk analysis and mitigation Managing Promoting Monitoring/evaluation Follow-back policy Building skills

11 Twitter https://twitter.com/WSussexLKShttps://twitter.com/WSussexLKS The hashtag: #shallchi#shallchi Lists

12 Tweeting by stealth Connect your blog to twitter (works for Facebook too) –http://primarycareknowledge.wordpress.comhttp://primarycareknowledge.wordpress.com Schedule tweets (needs a client, eg Hootsuite, Tweetdeck)

13 A lesson from the West Country

14 News curation: paper.li http://paper.li/WSKPrimaryCare/ Delivery by e-mail/web/twitter

15 News curation: Scoop.it http://www.scoop.it/t/gp- commissioning/curatehttp://www.scoop.it/t/gp- commissioning/curate

16 Other stealthy things to do Hootsuite: http://www.hootsuite.comhttp://www.hootsuite.com Can be set up as clients for social media accounts and web versions are not always blocked Seesmic R.I.P. 

17 Current awareness Less KnowledgeShare ™, more an immersive learning experience Especially useful for primary care: @clarercgp @clarercgp Debate about NHS post Francis and post Health and Social Care Act is being conducted on Twitter

18 Questions?


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