1. Current awareness: harnessing the power of social media Tom Roper, Clinical Librarian, Brighton and Sussex NHS Library and Knowledge Service @tomroper

2. West Sussex (as it used to be) Primary Care Librarian, serving primary care and community –56 GP practices grouped in six localities – Adur, Arun, Chanctonbury, Chichester, Regis and Worthing –Sussex Community NHS Trust: 4,300 staff serving 1 million people in West Sussex and Brighton and Hove (biggest in NHS South of England) Two-thirds of West Sussex, 482,000 people

3. West Sussex 56 GP Practices 1 acute NHS hospital trust 6 NHS community hospitals Over 200 Community Nurses and a wide range of community teams Over 50 NHS Dental Surgeries Around 95 Community Pharmacies

4. West Sussex health needs One of the oldest populations in England –Over 23% of population aged over 65 (compared to average for England c.16%). Our population is ageing –By 2016 there will be 11% more people aged over 85 living in Coastal West Sussex. We have areas of high deprivation –Some areas on the coastal strip are among the 10% most deprived in the country. With age comes disease –Number of people with long-term conditions such as COPD, diabetes and dementia increasing –By 2026 there will be around 3,200 more people living with dementia

5. The power of social media From Intel, March 2013

6. Why did we want to use social media? Part of our online brand Engage and converse with users and non- users Visibility to the great and good: –https://twitter.com/LisaSaysThishttps://twitter.com/LisaSaysThis Some urgent messages to convey http://www.ksslibraries.nhs.uk/.../tom_roper_ social_media_business_case.dochttp://www.ksslibraries.nhs.uk/.../tom_roper_ social_media_business_case.doc

7. Relaxation of censorship

8. Changing attitudes NHS Employers: HR and social media in the NHS –http://www.nhsemployers.org/Aboutus/Publicatio ns/Documents/HR-social-media-NHS.pdfhttp://www.nhsemployers.org/Aboutus/Publicatio ns/Documents/HR-social-media-NHS.pdf GMC: Doctors’ use of social media –http://www.gmc- uk.org/guidance/ethical_guidance/21186.asphttp://www.gmc- uk.org/guidance/ethical_guidance/21186.asp And now –http://www.nhsemployers.org/Aboutus/Publicatio ns/Documents/Social_media_for_chief_executive s_Guide.pdfhttp://www.nhsemployers.org/Aboutus/Publicatio ns/Documents/Social_media_for_chief_executive s_Guide.pdf

9. Worthing flood

10. Business case Communications objectives Risk analysis and mitigation Managing Promoting Monitoring/evaluation Follow-back policy Building skills

11. Twitter https://twitter.com/WSussexLKShttps://twitter.com/WSussexLKS The hashtag: #shallchi#shallchi Lists

12. Tweeting by stealth Connect your blog to twitter (works for Facebook too) –http://primarycareknowledge.wordpress.comhttp://primarycareknowledge.wordpress.com Schedule tweets (needs a client, eg Hootsuite, Tweetdeck)

13. A lesson from the West Country

14. News curation: paper.li http://paper.li/WSKPrimaryCare/ Delivery by e-mail/web/twitter

15. News curation: Scoop.it http://www.scoop.it/t/gp- commissioning/curatehttp://www.scoop.it/t/gp- commissioning/curate

16. Other stealthy things to do Hootsuite: http://www.hootsuite.comhttp://www.hootsuite.com Can be set up as clients for social media accounts and web versions are not always blocked Seesmic R.I.P. 

17. Current awareness Less KnowledgeShare ™, more an immersive learning experience Especially useful for primary care: @clarercgp @clarercgp Debate about NHS post Francis and post Health and Social Care Act is being conducted on Twitter

18. Questions?