1. NDEAM 2015 for DD Councils Angela Castillo-Epps, NACDD Joshua Ryf, StratComm Chair, Texas DD Council Emma Shouse, StratComm Member, Tennessee DD Council

2. 2 About StratComm StratComm = Strategic Communications Subcommittee Develop materials and distribute information to help DD Councils improve the effectiveness of their communications Members from 12 DD Councils

3. 3 Webinar Overview About NDEAM Get the Poster! Easy-to-Share Content Take Action in Your State Conducting a Collaborative Campaign

4. 4 About NDEAM National Disability Employment Awareness Month (NDEAM) Started in 1945 Every October

5. 5 Why Promote NDEAM? Opportunity to raise awareness about how everyone – people with disabilities, employers and communities – wins when people with disabilities have jobs in the community.

6. 6 How Do Councils Get Involved? There are multiple levels of involvement for Councils: Basic: Share content via social media and email Intermediate: PSAs, press releases and proclamations Advanced: Conduct a campaign

7. 7 Where Can Content Come From? NACDD DD Councils Office of Disability Employment Policy (ODEP) Other disability organizations Media

8. ODEP: THEME & POSTER

9. 9

10. BASIC: SOCIAL MEDIA & EMAIL

11. 11 Social Media: 3 Levels Easy Content Search & Share Leverage Resources

12. 12 Social Media: Easy Content Review your content from the last year Social Media Calendar (NACDD) Sample Social Media Content (ODEP) DEMO: How to schedule Facebook posts and Tweets

13. 13 Social Media: Search & Share Facebook: Search & Pages to Watch Twitter: Search hashtags & keywords Google Alerts DEMO: Facebook’s Pages to Watch feature

14. 14 Social Media: Leverage Resources Projects & grants Council members Staff members

15. 15 Social Media: Accessibility Tips Include a short prefix before posts that have photos [PIC], videos [VIDEO] or audio [AUDIO] Link back to pages with full captions or transcripts of the photo, video or audio Place #hashtags or @mentions at the end of tweets or posts

16. 16 Email Send an email to your subscribers and/or listserv to make them aware of NDEAM and to encourage them to participate. Sources of content: NDEAM Drop-In Articles (ODEP) Other webpages

17. INTERMEDIATE: PSAs, PRESS RELEASES & PROCLAMATIONS

18. 18 PSAs PSA = Public Service Announcement Format: video or audio Work with a professional or create your own

19. 19 Press Releases Issue a press release to local media Create your own or use the ODEP sample Include contact information for employers who employ people with disabilities

20. 20 Proclamations Ask your Governor or Legislature to issue a proclamation declaring October DEAM in your state Work with staff to develop a proclamation that includes People First language and Employment First principles

21. ADVANCED: CONDUCT A COLLABORATIVE CAMPAIGN