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SESSION #6 With New York Times Best-Selling Author Peggy McColl http://PeggyMcColl.com1
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Putting Together Quality Offerings Launch Steps Open Q & A http://PeggyMcColl.com2 Overview – THIS Call
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Another book eBook A Book Series http://PeggyMcColl.com3 You could create these:
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Additional Sources of Income eCourse Webinar Series of Webinars Teleseminar Series of Calls Membership Site Club Program Telesummit Coaching Program Certification Program Audio Program DVD Downloadable/streamin g videos Live Event Collaborative Book(s) Other products http://www.peggymccoll.com4
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Time Required to Create the Product AND Time is Required to Market It http://PeggyMcColl.com5 Plan It
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eCourse Webinar Teleseminar Series http://PeggyMcColl.com6 Walk Through Some Examples of Launches
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http://PeggyMcColl.com7 Two Very Specific Areas 1. The Product Name / Creation / Outline 2. The Marketing / Promotion / Launch
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http://PeggyMcColl.com8 http://EradicateThePois ons.com
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Give it a name And Secure the URL (Web Address) http://PeggyMcColl.com9 Step #1
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http://PeggyMcColl.com10 A Five Week Program – One Class Per Week
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Determine the content and the duration (length) of time it will take for you to deliver it http://PeggyMcColl.com11 Step #2
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http://PeggyMcColl.com12 $297 OR $113 x 3
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Establish the price And If you will have a payment plan http://PeggyMcColl.com13 Step #3
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http://PeggyMcColl.com14
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Create an Outline of the Materials / Content You Will Cover Prepare Powerpoint Slides or a Guidebook or an Outline http://PeggyMcColl.com15 Step #4: Create the Content
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http://PeggyMcColl.com16 Back-end & Delivery
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Private Web Page http://wordpress.com http://wordpress.com Webinar or Teleseminar Services http://InstantTeleseminar.com/ProductInfo/?x=272 7716 http://InstantTeleseminar.com/ProductInfo/?x=272 7716 http://PeggyMcColl.com17 Back-End & Service
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Next: The Marketing http://PeggyMcColl.com18
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With a Free Call With Multiple Free Video Lessons Or Direct to a Sales Page http://PeggyMcColl.com19 Launch Options
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Easier to get others to promote Have an Opt-in (asking for people’s email address and name) Great method to build an email list Promise must be benefit oriented Creative copy is required – for both email and opt-in page http://PeggyMcColl.com20 A Free Call or Webinar / Video Lessons
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Sales Copy is Required for eMails (for promotion) and Landing Page (Sales Page) Promote Multiple Times to Your Own List Speaking Engagements Promote Via Affiliates Maximum Results = Maximum Exposure Social Media Can Enhance http://PeggyMcColl.com21 To Market Effectively
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Promotion Methods More Effective Direct eMail From Your Own eMail List Direct eMail From Your Affiliates Direct to a Sales Page Direct to a Freebee(s) “Live” Speaking Engagements Less Effective Social Media Ads Newsletters Articles Interviews Publicity http://PeggyMcColl.com22
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Designed to get the attention of the prospect Subject Line Purpose – to get the email opened Content Must Be Intriguing Purpose of the email is to get the reader to go to the sales page http://PeggyMcColl.com23 eMails
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Captivating Heading Benefit Oriented Validate Your Expertise Social Proof Scarcity Factor Exponential/Exceptional Value http://PeggyMcColl.com24 Your Offer
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http://eradicatethepois ons.com http://PeggyMcColl.com25
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1. Is there a need or want for what I have / or will offer? 2. Can I deliver it? 3. Will people pay for it? http://PeggyMcColl.com26 3 Important Questions
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Expenses: Cost Considerations Up Front Costs Logo design Copywriting Website Shopping cart Product development After Launch Your salary Travel Office expenses Web hosting Addt’l copywriting Shipping Marketing Program Delivery http://peggymccoll.com27
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From Book to eCourse http://peggymccoll.com 28
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Launched my first book Buyers from 26 Countries Sold the book from my website I captured ALL email addresses of buyers They were “hungry” for more Paid attention to the need/want Decided to act on an idea Created an 8 week eCourse called The 8 Proven Secrets to SMART Success http://peggymccoll.com 29 8 Proven Secrets
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http://peggymccoll.com 30 eCourse Action Steps Set the price $395 Offered a 50/50 revenue split Secured a few partners Scheduled dates at a Recording Studio Had Fernando get my website ready Gave it a name (The 8 Proven Secrets to SMART Success) Decided on duration (8 weeks) Hired a copywriter to create the sales page copy and an email to send Made a list of potential partners (who could promote the program)
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Created an Outline for the Course – lessons for each week The course was NOT completed when the marketing begin HOWEVER I knew my material Felt completely confident I would deliver Completed weekly lessons Went into a studio and recorded Brought the CD with the recording and my web guy uploaded it onto a private page Informed students via email and they listened online http://peggymccoll.com 31 eCourse Contents & Delivery
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$395 per person My own list 100% revenue Partners split 50/50 NO limit to the # of Students (everything downloadable) Recording Studio $35/hour (each class 1 hour) Web guy uploading (minimum – easy task) Sales Page Cost $800 BENEFIT: Program costs once – SOLD MANY TIMES http://peggymccoll.com 32 Revenue & Hard Costs
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http://www.destinies.com/?sv=&category=Destiny+Store&title=The+8+Proven+S ecrets+to+SMART+Success http://peggymccoll.com 33
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http://www.destinies.com/en/?sv=&category=The%208%20Prov en%20Secrets%20to%20S&title=The%208%20Proven%20Secrets http://peggymccoll.com 34
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Tele-seminar Program http://peggymccoll.com 35
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Magnet for Money Intensive based on want 8 Weeks $495 (offered discounts) Offered a 3 payment plan Open Q & A at the end of EACH session 30 minute of delivery/30 minute of Open Q & A Materials Delivered EACH Week Teleseminar Format w. Online Materials http://peggymccoll.com 36 Teleseminar Program
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Magnet for Money Intensive http://www.destinies.com/en/index.php?category=8&title=Magnet%20for%20Money%20Intensive%20Progra m http://www.destinies.com/en/index.php?category=8&title=Magnet%20for%20Money%20Intensive%20Progra m http://peggymccoll.com 37
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Private Class Notes Page http://www.destinies.com/en/index.php?sv=&category=Destiny%20Store&title=MagnetforMoneyIntensiveSe ptember http://www.destinies.com/en/index.php?sv=&category=Destiny%20Store&title=MagnetforMoneyIntensiveSe ptember http://peggymccoll.com 38
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Set up in Shopping Cart http://peggymccoll.com 39
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Customized Links/Product http://peggymccoll.com 40
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Dear Insight of the Day Subscriber: Our strong relationships with the giants in the “life improvement” community help us get some pretty amazing deals for you. And we have been waiting with great excitement to tell you about this one... You have probably heard of New York Times best-selling author Peggy McColl. Her revolutionary wealth-attraction principles are changing the lives – and fortunes – of thousands of people around the world. Her 5 books have been published in over 30 countries, and she’s a highly sought-after speaker. Peggy is getting very famous, very fast. So we feel privileged to have a special relationship with her that is about to pay off big for YOU (you won’t believe the deal we were able to get for you... ) Peggy’s “Magnet for Money” program will TRANFORM the way you think about making money – virtually overnight! You will become what she describes as a “Magnet for Money,” who will naturally attract opportunity and wealth – smashing the barriers you have unwittingly placed between yourself and financial independence! “Magnet for Money”: an international phenomenon! {link goes here] http://peggymccoll.com 41 Insert Link INTO eMail Copy
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Monitor Sales http://peggymccoll.com 42
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Think like a list owner Write/Speak from the heart Level Playing Field Understand they WANT to earn $ too Get to the Point Show BENEFITS Customize EACH and EVERY email ASK for a call-to-action http://peggymccoll.com 43 Approaching Partners
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GRAB their attention Compliment Them/Create Rapport The reason for this email is… This is unique because… Has been endorsed by… Benefits are… Affiliate program is … All you need to do is … Please get back to me on Friday with your confirmation for the [date] mailing http://peggymccoll.com 44 Partner Request FLOW
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Who do you already know? Which lists are you a subscriber on? Who is reaching your audience? 150 MILLION+ Websites Online eMail subscriber lists are your BEST option Social Media http://peggymccoll.com 45 Creating a Potential Partner List
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TRACK All Affiliates http://peggymccoll.com 46
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Be sure to be organized Set a Goal Track everything Make lists Create a schedule Follow it Dot your I’s and cross your T’s Track Results Share the success Learn and improve http://peggymccoll.com 47 Organization is key
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Teleconference Service “live” Webinar Service “live” Post Audio and/or Recordings Online http://peggymccoll.com 48 “Delivery” options
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Service/Delivery Options Free Conference Calling dot com or freeconference Omnovia Instant Teleseminar http://peggymccoll.audioacrobat.com/ Webex.com Gotowebinar.com Audacity http://www.1shoppingcart.com/app/?pr=1&id=9682 2 http://peggymccoll.com 49
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Manifestation Creation
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Dirt Easy
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It is better to do one thing efficient than to do many things inefficiently. http://PeggyMcColl.com52 Efficiency
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Resources What resources will you need? Affiliates Shopping Cart Web Developer Designer (for logo, product, etc.) Marketing Copy Web hosting A Virtual Assistant 53http://peggymccoll.com
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Considerations Before Launching Determine if there is a market (need/want) for your idea (product and/or service). Create the revenue model but stay open to changing. Calculate expenses At Launch Pay attention to how the market is responding and what is working or not working with your marketing strategies. Change if required. Get it working really well! http://peggymccoll.com54
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Revenue Model $ per Unit (retail sales price) $cost per Unit (to create) Revenue Share (to affiliates) Potential Sales (at launch, next promo, etc.) http://www.peggymccoll.com55
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Revenue Projections How much revenue are you forecasting for each product and/or service during the next 12 months (charting quarter by quarter)? Generate a goal for the next year! http://peggymccoll.com56
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http://PeggyMcColl.com57 QUESTIONS?
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