1. Measuring Social Media Profile in Ireland

2. Analysis Parameters Social Media:Blogs/Twitter/Message Boards/Wiki/Youtube Dates:January 1 st 2010 – April 30 th 2010 Geographical:Ireland Twitter: @stephenoleary

3. SuperValu Social Media coverage Day by Day January - April 2010 (Ireland) Sirloin, Special K and Pampers Corona @ Supervalu and Dunnes SuperValu Baby Deal SuperValu Title Sponsor GAA

4. What areas of Social Media in Ireland are SuperValu being mentioned in

5. Where are people talking about SuperValu in Social Media in Ireland

6. What is the measure of influence of those talking about SuperValu in Social Media in Ireland

7. What is the gender breakdown of those talking about SuperValu in Social Media in Ireland

8. The content of the results from the category is analyzed and displayed in a cloud chart. This represents the main ideas of the conversations. What themes are prominent in the coverage of SuperValu in Social Media in Ireland

9. What is the sentiment of those talking about SuperValu in Social Media in Ireland

10. Sample Positive Content - SuperValu in Social Media in Ireland

11. Sample Negative Content - SuperValu in Social Media in Ireland