1. Influence of Social Media http://dsc.discovery.com/technology/tech-10/gallery/social-networking/social-networking-625x450.jpg

2. Social Media: It refers to media for social interaction with web- based and mobile technologies to turn communication into interactive dialogue. https://www.routestravel.com/uploads/images/Beginning%20the%20interactive%20dialogue(1).jpg

3. What can Social Media do? Build a social network Enhance relationships with customers Build our company’s brand Be a customer service tool http://www.watblog.com/wp-content/uploads/2007/11/social-networking2.JPG

4. What are the popular social media channels? Facebook Twitter YouTube LinkedIn Blogs http://infotrustllc.com/images/tab1.png

5. Factors of Social Media Influence http://socialmedialandscape.com/images/SocialMediaLandscape.jpg

6. Following are the factors effecting influencer’s ability to persuade http://www.cloudave.com/wordpress/wp-content/uploads/2010/09/influencer-300x225.jpg

7. Credibility: The influencer's expertise in a specific domain of knowledge. http://images.mylot.com/userImages/images/postphotos/1655565.jpg

8. Bandwidth: The influencer's ability to transmit his expert knowledge through a social media channel. http://www.soton.ac.uk/ris/img/knowledgetransfer2.jpg

9. Following are the factors for target’s tendency to be influenced http://toolkit.smallbiz.nsw.gov.au/media/useruploads/images/Lead_Ch4_Pt1.jpg

10. An influencer should be able to deliver relevant information to the ‘target’. http://marketingmysticblog.com/wp-content/uploads/2010/04/listeningl.jpg

11. Select a right kind of social media channel to communicate the key message to the ‘target’ audience. http://www.watblog.com/wp-content/uploads/2009/11/digital-media-for-youth.jpg

12. Deliver knowledge to the ‘target’ at the right time or when the ‘target’ needs that information. http://www.patrickmoeller.de/wp-content/uploads/2007/07/screenshot-17072007-19_04_42.jpg

13. The influencer should be able to build confidence in the mind of a ‘target’ to influence the latter. http://www.experttraining.net/images/home-page.jpg

14. What are the tools to monitor social media influence? http://blog.loispaul.com/.a/6a00d83452b15969e2014e5f7077eb970c-320wi

15. Klout It provides you with a daily summary of your organization’s or team member’s social influence. http://www.bloganol.com/wp-content/uploads/2011/02/klout.png

16. Facebook Insights This equips you to monitor the social influence of your Facebook page. http://www.bloganol.com/wp-content/uploads/2011/02/facebook_insights.png

17. Facebook Google Analytics Tracker You can track visitor statistics, traffic sources, visitor countries and key word searches with this tool. http://www.bloganol.com/wp-content/uploads/2011/02/fbgat.png

18. Advanced Twitter Search Function It can be used to find tweets about yourself or your products or services. Similarly, it can help you find out who is tweeting about your content. http://www.bloganol.com/wp-content/uploads/2011/02/twitter_advanced.png

19. YouTube Insight It enables you to view detailed statistics about number views and your video popularity that you have uploaded to YouTube. You need to have a verified YouTube account to use this tool. http://www.bloganol.com/wp-content/uploads/2011/02/youtube_insights.png

20. Flickr Flickr metrics allows you to see statistics such as views for your photos, sets and galleries separated under categories such as today, yesterday or all time. http://www.bloganol.com/wp-content/uploads/2011/02/flickr.png

21. Influence your “target audience” successfully with effective use of social media http://jerichotechnology.com/wp-content/uploads/2011/04/key.jpg