1. North Carolina Making Social Media Work for You 1

2. 2 / Special Olympics North Carolina

3. Is it still a thing? Over 2 billion active social media accounts ‣ Ages 55-64 fastest growing demographic on Twitter ‣ Ages 45-54 fastest growing demographic on Facebook 500 million tweets per day 23% of Facebook users check their accounts 5+ times a day 53% of internet users aged 18-29 use Instagram

4. We’re still growing! 4 / Special Olympics North Carolina July 2014 - July 2015 ‣ Facebook: 799 more fans; 21.6% increase ‣ 4511 fans ‣ Twitter: 600 more followers; 27.9% increase ‣ 2749 followers

5. Adding fans and followers 5 / Special Olympics North Carolina Hashtags at events: #2015SONCLeadership Live tweeting Paid ads on Facebook Frequent posts Quick responses

6. So what does it matter? January 1 – July 15 81,720 “sessions” on the SONC website ‣ 2.87% from social media ‣ 70.03% of first time visits are from social media. ‣ Number 1 source of new visits ‣ Fundraising!

7. Social Media in the Local Program Not a replacement for the website Responding is not optional Ask for help Like/follow the state-level accounts Share content with us!

8. 8 / Special Olympics North Carolina SONC _BeAFan Special Olympics NC North Carolina Law Enforcement Torch Run for Special Olympics ProjectunifySONC Connect with us!