1. Social Media Successful tools and paradigms for the gathering, coordination and presentation of intelligence Gavin Martin Principal Consultant CAI Europe Gavin_Martin@Compaid.com

2. Gavin Martin Market Intelligence Credit & Risk CRM CDR management and metamining Defence Audit and Fraud Detection Corps HQ C4I MBCS, A.InstISP

3. Surely Social Media isn’t Relevant? It’s a grass roots movement It’s not coordinated It’s not structured It’s not relevant

4. Social Media IS relevant! Multi-million dollar global business Profit driven Sale of targeted advertising Probably the biggest HUMINT, SIGINT and OPINT operation worldwide

5. Rich data sets used to profile consumers Facebook Graph Search Twitter Firehose Google Maps Mobile device usage and configuration Look more closely at the advertisements you’re shown!

6. The COTS vs MILSPEC dilemma Speed to deployment Ease of maintenance Quicker adoption of new technology STRAT / TAC appropriate Cost of acquisition Cost of ownership Risk of deployment to partners / allies

7. Easier to deploy input models Posting Tagging Mentions Pinning Places Pictures Input models for complex data that everyone knows how to use Users are already trained

8. Low cost, high capacity platforms RAIN Distributed storage Distributed processing Incremental scaling

9. Store, enrich and transform Low cost of entry Performant storage and processing Indexing Image recognition Metadata Ranking

10. Control and Presentation Access frameworks with granular RBAC and AAAA search and association toolsets giving structured (relational) contextual (text search) associative (graph, mapreduce) methods Deliver the right information to the right people

11. Powerful Platforms Cookie sheet data centres Compact remote/standalone solutions Portable user access Wide variety of interfaces and formats Wearable user access within 2 years Low cost of acquisition and refresh

12. Secure platforms Well documented architectures Open and easy to inspect Security paradigm well understood Deploy appropriate CRYPTO Configurable cost vs risk

13. Operational Collaboration Enhance situational awareness Coordinate operations and investigations Familiar interfaces facilitate day to day tasks Faster delivery time for new products Cross-organisation collaboration Federated Data and Access models

14. It’s happening now! RSIGNALS Google Earth in Afghanistan DHS embracing social media USIC A-Space Lehigh Valley online crime system

15. Thank you