1. CRISIS COMMUNICATION MANAGING PRINT, RADIO, TV MEDIA, SOCIAL MEDIA Courtney Schrieve Communications Director, North Thurston Public Schools

2. THE PHONE CALL NOBODY WANTS TO GET APRIL 27, 2015

3. WHAT COULD HAVE HAPPENED

4. WHAT DID HAPPEN

5. WHAT DO YOU DO FIRST? ALL HANDS ON DECK!!! CONFIRM REPORTS WITH INCIDENT COMMANDER USE SOCIAL MEDIA KEEP STAFF INFORMED ACTIVATE SCHOOL MESSENGER UPDATE WEBSITE REGULARLY RETURN MEDIA CALLS AS ABLE REPEAT

6. FEEDING THE BEAST SCHOOL SHOOTINGS ARE BIG NEWS DECIDE AHEAD OF TIME WHO WILL BE YOUR MEDIA SPOKESPERSON COORDINATE PRESS CONFERENCES/RELEASES WITH LAW ENFORCEMENT GET THEM “REAL PEOPLE” KEEP MEDIA UPDATED THROUGH TWITTER, LIST SERVE OR OTHER SOCIAL MEDIA GIVE LOCAL MEDIA THE NEWS FIRST

7. “ ” WHAT WOULD MY DISTRICT DO? WHAT IS AN EXAMPLE OF A RECENT CRISIS IN YOUR DISTRICT? WHAT HAPPENED? WHAT WAS MEDIA RESPONSE?

8. REVIEW YOUR RESPONSE! WHAT WOULD YOU DO DIFFERENTLY? WHAT WORKED? WHAT DIDN’T? WRITE DOWN YOUR TIMELINE SAVE YOUR CONTACTS SUPPORT EACH OTHER

9. FOCUS ON YOUR STAFF AND STUDENTS

10. COMMUNITY MEETING FOLLOW UP INVITE MENTAL HEALTH EXPERTS INVITE COMMUNITY LEADERS & LAW ENFORCEMENT ALLOW PEOPLE TO COMMENT ACKNOWLEDGE WE CAN IMPROVE PROCESS LET THEM KNOW WHAT’S NEXT THANK COMMUNITY FOR SUPPORT

11. FIND THE POSITIVE WITHIN THE TRAGEDY

12. THERE IS A SILVER LINING

13. WE ARE A TEAM! COURTNEY SCHRIEVE 360-528-9435 (CELL) CSCHRIEVE@NTHURSTON.K12.WA.US