1. Team Members: Aretas Coleman, Jeremy Lewis, Krystal Brown, Terry Kerr, and Jasmine Cooley

2. History of SWA

3. History

4. Life cycle nearly 35,000 Employees in 35 states,and growing

5. Mission The mission of SWA is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company spirit To Employees: We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer

6. Goals

7. strategies Internal process approach Defender Strategy Low cost leadership Chart on pg 73 http://www.nytimes.com/2010/11/21/business/21south. html http://www.nytimes.com/2010/11/21/business/21south. html http://www.bloomberg.com/news/2010-09- 27/southwest-airlines-agrees-to-buy-airtran-for-1-4- billion-in-cash-shares.html http://www.bloomberg.com/news/2010-09- 27/southwest-airlines-agrees-to-buy-airtran-for-1-4- billion-in-cash-shares.html

8. Culture Work Hard Desire to be the best Be courageous Display urgency Persevere Innovate Follow The Golden Rule Adhere to the Principles Treat others with respect Put others first Be egalitarian Demonstrate proactive Customer Service Embrace the SWA Family Have FUN Don't take yourself too seriously Maintain perspective Celebrate successes Enjoy your work Be a passionate Teamplayer

9. Culture Clan culture Clan control Values

10. Management Size:nearly 35,000 Employees in 35 states,and growing

11. External environment High Uncertainty Opportunities Threats Resource availability

12. Human resources

13. Human Resources

14. Interorganizational Relationships Population Ecology Variation->selection->retention ecosystem

15. Interorganizational relationships