1. DCIA P2P Advertising Upfront Jeff Richards Vice President, Digital Content Services

2. 2 Highlights 1.Evolution of Content Delivery 2.Challenges 3.Opportunities

3. 3 Why VeriSign and P2P? + More than $1.5B invested in digital content over the last 4 years The brand behind the brand in mobile and broadband Acquired Kontiki in March 2006 + Sit in the middle of more than 25B Internet transactions – every day

4. 4 Content Delivery Networks – An Evolution (As Predicted) 1st Generation CDN2nd Generation CDN3rd Generation CDN

5. 5 Challenges 1.Respecting the PC 2.Security 3.Commercial P2P vs. File Sharing 4.Traffic Shaping 5.Business Models and Economics

6. 6 Commercial P2P vs. File Sharing Not an open network Designed to protect copyrights Topology-aware, ISP- friendly Consistently delivers high-quality end user experience

7. 7 Opportunities 1.Collaboration (Really) 2.Building on High Profile Commercial Adoption 3.Business Models and Economics + Advertising

8. 8 Growing Momentum for Commercial P2P + Early adopters BBC, Channel4, Sky and others are starting to see widespread success and coverage + BBC: 120,000 client downloads in 1 st week

9. Thank You Jeff Richards Vice President, Digital Content Services Email: jrichards@verisign.com Blog: http://blogs.verisign.com/demandinsights