1. Evolving CDN Business Models New CDN Services For Digital Media Assets
Gary Croke
Director, Marketing
Name, company
Focus on content delivery using P2P with CDN
Big proponent of this
Rather than start from technology, put the technology aside for a minute and look at service model

2. The Evolution of CDN for Digital Asset Delivery
All Digital Assets
Classes of Digital Assets
With a Single Service
With Targeted Services
On the left, we have CDN
One size fits all - $0.20/GB for all traffic
Leaves lost oppty for content owners for revenue and cost reduction
Clearly not all traffic or end users are created equally
encoding rates
Demand characteristics (patch)
File sizes
ad supported, premium
Mobile users, with mobile devices
On the right, we have evolution of CDN as we see it.
examples:
fed-ex first offering was next day
To All Users
To Classes of Users
Class of Service: New Revenue, Happy Customers, Cost Savings

3. Business Case for Class of Service
41% Cost Reduction

4. Class of Service Demo Result: Savings
Result: Optimum Customer Experience
1. Lower costs on the delivered content
2. Cut out wastage

5. Architecting CDN for New Services
Application: Large digital media asset delivery
P2P for robust and faster publication, replication
Delivery technology chosen by content owner (P2P, HTTP, Flash, etc)
Faster delivery performance
Single-lane vs multi-lane highway
Robust solution
Adapts to changing network conditions while delivering large files
Faster publication / replication
Content delivered in pieces across network - no pre-caching
5 minute publication for largest files
Publish once - use any delivery protocol

6. Thank You! Gary Croke gcroke@cachelogic.com